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Dell to sell PCs at Best Buy

updated 09:25 am EST, Thu December 6, 2007

Dell to Sell at Best Buy

Dell on Thursday revealed that it will begin selling its computers at Best Buy stores in the US, marking one of the company's most significant ventures into retail. The Texas PC builder will offer both desktops and notebooks from its Inspiron and XPS lines; this includes the iMac-like XPS One, according to the company. Outside of the all-in-one computer, the focus of the initial release will be on more affordable systems and should top out at the XPS 13.3-inch XPS M1330 in white; the 14-inch Inspiron 1420 will be available with a black lid while the AMD-based, 15.4-inch Inspiron 1521 will ship in black or blue hues. The Inspiron 530/531 tower and its 531s slimline version will also be carried at the stores, Dell notes.

More models and color options will be available over time, Dell promises.

The deal will reach 900 stores in the country and extends company's break from its direct-only sales approach, with Dell having struck deals in mid-summer for Sam's Club and Wal-Mart followed by an agreement this October to offer its PCs in Staples outlets. These previous offerings have focused primarily on Dell's budget systems and have excluded the XPS line, which is normally targeted at gamers and performance-minded users.

The move comes as Dell attempts to recover from a steep drop in marketshare, which analysts frequently credit to the company's lack of presence in the growing retail market. The current leader HP is known as one of Best Buy's strongest-selling PC lines and generally has greater distribution at retail locations than most of its immediate competitors. Dell has experimented with a handful of its own stores in recent months but has limited them to demo-only locations, unlike other self-run stores from Apple and Sony.




by MacNN Staff

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Comments

  1. Grrr

    Joined: Dec 1969

    0

    Dell? Dull? Yawn..

    Why is this being reported on Macnn? Hello boys, its a mac site! Who gives a c*** about Dell PC'c.

  1. bjojade

    Joined: Dec 1969

    0

    Or call timers

    Or address book searching, or to do lists, or, or, or. It does so much, yet it lacks so much at the same time

  1. testudo

    Joined: Dec 1969

    0

    Hey

    Maybe this will do to Dell sales what BB has done for Mac sales over the years!

  1. FastAMX79

    Joined: Dec 1969

    0

    i can see it now...

    B.B. Employee "You don't want the Mac... for a third of the cost you can get this Dell.. they both use Intel so you'll be saving tons of money over the Mac."

  1. howiethemacguy

    Joined: Dec 1969

    0

    re: i can see it now...

    You're right. This is exactly what will happen. Best Buy isn't a solutions based retailer. Neither is Dell. It's all about selling as many computers as they can regardless of how happy the customer is in the end. It's pathetic.

  1. Rezzz

    Joined: Dec 1969

    0

    now more than ever...

    ...dell is just another pc company.

  1. coffeetime

    Joined: Dec 1969

    0

    dell is in trouble

    Dell is in trouble. They are looking into retail chains. That's because HP is catching up with Dell.

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