updated 11:55 am EST, Thu December 6, 2007
14th Street Store opening
Apple has officially declared that its newest retail store on West 14th Street in New York's Meatpacking District will open on Friday, December 7th at 6:00 p.m. EST. The new store is Apple's first three-story retail space that boasts two floors dedicated to products and a third dedicated to services, including a 46-foot Genius Bar and specially designed areas for workshops as well as personal training. The Apple Store West 14th Street also introduces Pro Labs where customers can receive free, in-depth training on Apple's industry-leading pro applications including Final Cut Pro.
"We are thrilled to open our third and largest store in Manhattan on West 14th Street," said Ron Johnson, Apple's senior vice president of Retail. "We think New Yorkers will love this stunning new location and the incredibly talented team we've assembled to make the Apple Store West 14th Street a place where people can shop, learn and truly be inspired."
The store's staff includes more than 175 highly trained Mac Specialists, Mac Geniuses and Creatives ready to share their expertise in video editing, digital photography, and music production. The team of Creatives at West 14th Street will begin leading free multi-session Pro Lab series in January, offering personalized instruction and hands-on experience for customers who want to take their music, video and photography skills to the next level.
Every Apple retail store offers customers workshops and personal training through Apple's popular One to One program. This holiday season and all year round, customers can also book a free appointment with a Personal Shopper to get buying advice or help selecting the perfect gift for everyone on their list.
The hands-on Apple retail store experience gives customers a chance to test-drive Apple's entire product line including the revolutionary iPhone, the new iPod nano with video playback and the widescreen iPod touch, as well as the iMac line featuring the latest Intel Core 2 Duo processors and 20- and 24-inch displays.
More than 275 million people on three continents have visited Apple retail stores since they opened in May 2001, according to Apple. The Cupertino-based company now operates 204 stores, including 13 in the UK, seven in Japan, four in Canada, and one in Italy.
The Apple Store West 14th Street is located at 401 West 14th St. at 9th Avenue, one block south of Chelsea Market. It joins existing Apple retail stores on Fifth Avenue and in SoHo.
[Photos courtesy of AppleInsider]