apple news/media reports

12/04/2007, 10:20am, EST

Tuesday, December 4th

Apple airs new 'Get a Mac' TV ad: Misprint

Apple has launched a new 'Get a Mac' ad highlighting recent test results, which found that a Mac laptop ran Windows Vista faster than all other portables. The commercial begins with the usual introduction of 'Mac' starring Justin Long and 'PC,' played by John Hodgman. 'PC' immediately notions for Mac to wait as he begins a telephone conversation with PCWorld to report a misprint.

"Hello? PCWorld? Yes, it's PC here. I'd like to report a misprint, a very serious misprint," Hodgman says with a slightly bitter tone. "Well you said, and I quote: 'The fastest Windows Vista notebook we tested this year is a Mac.' A Mac? That's impossible."

'Mac' decides to clarify the alleged misprint, gently inserting a line about the truth of the report.

"Oh yeah PC I think that's actually true," said Long.

Hodgman, appearing slightly more agitated, continues his phone conversation with PCWorld: "How can a Mac run Windows Vista faster than a PC? It goes against the laws of nature."

'PC' promises to put 'Mac' on the line to tell the publication that PCs actually run Windows Vista faster than Macs, but steps to the side in an underhanded attempt to masquerade as 'Mac' with a different tone of voice as he incorrectly states that PCs do in fact run Windows Vista faster.

"Hello, I'm a Mac. Yeah, dude, PC is definitely faster," Hodgman says in a lower, slower tone of voice to pose as Long's 'Mac' character.


Hodgman: "Yeah, dude, PC is definitely faster."


Filed under: Apple
Other story tags: Windows, Vista, laptop, portable, Get A Mac

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Really?
0
12/04, 12:00pm, EST
Wow - thanks MaCNN for typing all of that insightful news - you actually were able to copy the lines from a 30 second commercial pretty well. I would have NEVER gotten all of that great reporting if I did not watch the ad.

Keep up the Fantastic reporting..
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Touché
0
12/04, 12:18pm, EST
Does this ad replaces the previous "Get a Mac"ad entitled "Touché". The "Touché" ad only states that Mac can run Windows thus PeeCee pokes fun of it. This ad is a lot better because now it underscores the real advantaqe of buying a Mac for both occasional & die hard Windows platform users. Windows run better in Mac! It addresses the need of Windows users. Plus they will now finally experience Mac ! --Touché !
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PC
0
12/04, 12:24pm, EST
Interesting that the selling pitch for a Mac would be Windows Vista.
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re: really?
0
12/04, 1:05pm, EST
I'm glad MacNN ran the text. If you didn't want to read it, SKIP THE STORY and go on to the next one. Of course, you could always ask for your money back from MacNN (oh, it's free?). Quit whining.
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Touché ...
0
12/04, 3:22pm, EST
is still listed in the library of Get-a-Mac ads on Apple's site.

Agreed... bennco needs to seriously lighten up... he or she is probably a PC user anyway. ;-)

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Good for Apple...
0
12/04, 5:12pm, EST
As long as a lot more people stop buying Dell, HP and Sony notebooks and start buying Mac notebooks. Unfortunately so many buyers would rather by the less expensive PC notebooks even if they are slower.

I still don't care much for these Apple ads. I'd be happy if they moved on to some Get-A-Mac ads that don't concern PCs and Microsoft at all. Just buy Macs because they're the best for everything (except games).
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Thanks
0
12/04, 5:36pm, EST
Thanks for giving credit for the tip MacNN...
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Re: good for apple
0
12/04, 6:25pm, EST
As long as a lot more people stop buying Dell, HP and Sony notebooks and start buying Mac notebooks. Unfortunately so many buyers would rather by the less expensive PC notebooks even if they are slower.

Yeah, why would people want to spend less money? Certainly they couldn't be looking at it in a trade-off fashion "Hmmm, spend a lot less money, work a little slower..."
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painful
0
12/05, 9:44am, EST
Actually, these adds are one of the few good reasons not to buy a Mac. Are they supposed to be funny?
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DO SOMETHING ELSE!
0
12/05, 12:39pm, EST
Aren't there any cool/interesting sites for PC users to visit, instead of trolling around a pro-Mac site? I'm NEVER tempted to hang out at www.PCsarebetterthanMacs.com and try and interject my "opinion"!
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