updated 10:25 am EST, Mon December 3, 2007
NBC videos leave iTunes
As promised, NBC Universal's videos were this weekend pulled from the iTunes Store, leaving the site's video content considerably diminished. Material from the TV network and its affiliated companies once accounted for 40 percent of all video on iTunes, and included some of the most popular downloads, such as Battlestar Galactica and The Office, the latter of which was even featured in an iPhone keynote by Apple CEO Steve Jobs.
The removal coincides with the expiry of NBC's agreement, which the company decided to let slip due to unhappiness with Apple's pricing policies. While NBC wanted to experiment with different schemes, such as bundles or a test pricing of $2.99 for a single show, Apple refused, insisting that it conform with the standard season pass/$1.99-per-episode format. NBC has launched its own competition through a joint venture, Hulu, but a number of major networks remain on iTunes, including ABC, CBS, Fox and Comedy Central.