Well, I guess we'll have to wait and see what happens now. Universal is certainly going to see some numbers dropping.

NBC = Nothing But c***

And the other networks will thrive. SO many people got hooked on Heroes and The Office by watching them on their iPods. This is a huge mistake on their part. I download so much content from iTunes. Comedy Central, TLC, and Cartoon Network all have great offerings. Between iTMS and over-the-air, I have no need for cable TV anymore. Buying shows off of iTunes was very similar to pricing of DVD's without all the mess and inconvenience. I don't understand what the big problem is/was. I hope they come back, but if they think everyone should pay more for less, they can stay away.

At least the shows that are on NBC but are not owned by NBC/Universal are still available like Scrubs, Chuck, Journeyman, and My Name is Earl.

They have every right to do but will the others follow. This is going to be interesting to watch, more so then what is on NBC now.

I haven’t watched anything on NBC for years. Everything’s either vile, pornographic, or both. Now the fact that some Sci-Fi stuff has been pulled kinda sucks, but I can’t imagine spending $1.99 on a single episode of an iPod-quality show, anyway. DVD-quality? Now you’ve got something, but not as is. Sorry….

nose to spite your face.

Well, I guess it's Universal's job to maximize revenue for shareholders. So I can't fault them for that, but it simply isn't going to work. iTunes is where it's at. Hulu will join all the other online music/video stores in the scrap heap and in the future Universal/NBC will have to come back to iTunes.

Our family doesn't subscribe to cable for numerous reasons, so iTunes has been great for us. We download what we want, when we want. Heroes -was- one of those shows we downloaded.

I checked out NBC's online offerings recently and HATE them. They absolutely STINK. They don't understand the benefit (and simplicity) of iTunes and the direction many, many consumers are wanting to go.

iTunes makes it easy to find and download great quality content, -keep it for later viewing-, without commercials. I don't want to go to this or that site to find the content I'm looking for and then have to watch a commercial or two when I finally do find what I'm looking for and endure a sub-par streaming video.

Those behind this NBC decision really are not smart. Hopefully they'll get their act together and come back around. I do believe Apple could provide a little more incentive for these studios to offer content on iTunes and think Apple should consider a small percentage of iPod profit depending on the percentage of studio's content being bought by consumers on iTunes.

all this serves to achieve is more and more people downloading free torrents ! hurrah ! more seeds and more peers !

NBC can't even do what it's suppossed to do - how is it going to figure out how to run an on-line media distribution outlet - esp with more difficult access to iPods now?

Doofuses.