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EmailCampaign email marketing app released

updated 02:40 pm EST, Fri November 30, 2007

EmailCampaign released

Macware has released EmailCampaign, an email marketing application designed to help Mac users easily connect with clients and customers. The software enables users to quickly create and send targeted email messages while providing tools to manage contact lists, and aims to help users design simple or complex marketing messages. EmailCampaign verifies active as well as dead email addresses, offers adjustible send options according to service provider limitations, and handles bounced emails alongside unsubscribe replies. EmailCampaign is priced at $60, requiring Mac OS X 10.3 or later.

More than 300 pre-made email templates help users quickly create emails that send the desired message. Templates include detailed letters, announcements, press releases, invitations, graphically rich newsletters, special offers, and other promotional media. EmailCampaign is Can-Spam compliant, and includes a guideline on how to effectively and legally create as well as send email marketing messages to an opt-in contact list.

by MacNN Staff




  1. bubbler

    Joined: Dec 1969


    Is this a spammers' tool?

    Is an "email marketing application" a nice way to describe a product that makes sending spam easier? If so, this is the last thing we need.

  1. psdenno

    Joined: Dec 1969


    If I was ......

    ....a Spammer with a Mac, I'd be sending in my $60.

  1. deanmale2001

    Joined: Dec 1969


    Flash Would be Nice

    Wish there was a Mac Email Campaign Software Pkg. that let you send Flash emails. Does anyone know of such a pkg.?

    For Bubbler: You can just send out monthly specials, or newsletter to your clients, does not have to be spam.

    Did not see any Opt-Out options on this one, though. Pretty Primitive. Looks like they're asking $100, instead of $60, also.

  1. mitchcohen

    Joined: Dec 1969


    Looks like MaxBulk Mailer

    From the screenshots, this looks strikingly similar to MaxBulk Mailer, with a few enhancements. I mean it's the same toolbar and menus.

    In the right hands MaxBulk Mailer is actually pretty good. There are plenty of legit uses for this kind of program. Most unsolicited spamming isn't being done from apps like this anyway - usually from spambots and so-forth.

  1. smitch

    Joined: Dec 1969


    doesn't matter...

    as far as I'm concerned this is a spammer's tool. Never mind that they aren't using botnets. That doesn't make them 'legit.' There is no mass marketing email tool that was NOT created with sales to spammers ('legit' or otherwise) in mind. I hope they sink!

  1. hayesk

    Joined: Dec 1969


    Re: doesn't matter

    smitch, you have no idea how spamming works, and your statement "There is no mass marketing email tool that was NOT created with sales to spammers ('legit' or otherwise) in mind" just shows your ignorance.

    Spammers do not build a list of addresses on their own machine and simply send out mail. Their ISPs would cut them off in a second.

    Spammers use bots to send it from distributed machines around the world. This tool is not suited to that at all.

    Before you criticize a company producing a legitimate product, you should at least know what you are criticizing. You clearly do not.

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