updated 02:40 pm EST, Fri November 30, 2007
Macware has released EmailCampaign, an email marketing application designed to help Mac users easily connect with clients and customers. The software enables users to quickly create and send targeted email messages while providing tools to manage contact lists, and aims to help users design simple or complex marketing messages. EmailCampaign verifies active as well as dead email addresses, offers adjustible send options according to service provider limitations, and handles bounced emails alongside unsubscribe replies. EmailCampaign is priced at $60, requiring Mac OS X 10.3 or later.
More than 300 pre-made email templates help users quickly create emails that send the desired message. Templates include detailed letters, announcements, press releases, invitations, graphically rich newsletters, special offers, and other promotional media. EmailCampaign is Can-Spam compliant, and includes a guideline on how to effectively and legally create as well as send email marketing messages to an opt-in contact list.