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Apple posts three new 'Get A Mac' TV ads

updated 12:50 am EST, Mon November 12, 2007

More 'Get A Mac' TV ads


Apple has released three new "Get A Mac" commercials, which began airing around the US during Sunday's NFL football games and then later in Sunday night primetime. The new TV spots include "PR Lady" in which PC hires a PR representative to help spin Vista problems and issues as Mac's new Leopard operating system hits the streets. In "Boxer" PC tries to show the world that he's not going down without a fight as Mac sales are going through the roof and in 'Podium', PC campaigns for Vista behind a podium, as users battle problems and issues the new Vista operating system (and upgrading)--even admitting that he downgraded to XP a few weeks ago.




by MacNN Staff

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  1. - - e r i k - -

    Posting Junkie

    Joined: May 2001

    0
    11/12, 01:49am | report spam | Reply |

    And the reviews are in:

    Podium, PR Lady: Thumbs up Boxer: Thumbs down

  1. beeble

    Fresh-Faced Recruit

    Joined: Mar 2004

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    11/12, 02:44am | report spam | Reply |

    Got to agree with erik

    Boxer is pretty lame, but the other two are up to the usual high (and light hearted) standard.

  1. Double_UK

    Fresh-Faced Recruit

    Joined: Mar 2000

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    11/12, 03:50am | report spam | Reply |

    Don't ask...

    .. what Vista can do for you, ask what you can buy for Vista!"... LOL

  1. videoboy22

    Fresh-Faced Recruit

    Joined: Sep 2006

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    11/12, 03:53am | report spam | Reply |

    Boxer? Hmmm

    Boxer is the first of these ads that hasn't make me laugh. They're letting the side down with this dud.

  1. scottrussell

    Fresh-Faced Recruit

    Joined: Mar 2001

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    11/12, 07:37am | report spam | Reply |

    boxer soars

    While the other two made me chuckle, the "boxer" ad made me laugh out loud. The ending totally caught me by surprise, and I loved it.

    Kudos to the advertising guys that keep coming up with such entertaining stuff.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    11/12, 09:10am | report spam | Reply |

    PR lady

    I only saw that one. Didn't think it was much of anything. When they mentioned the Vista people switching back to XP, it made me think of the Leopard users switching back to Tiger. Maybe PC should mention that.

    BTW, used Leopard over the weekend. Have to say, Stacks suck big time. My home folder in my dock gets an Application folder icon? OK, no confusion there.

  1. trevj

    Fresh-Faced Recruit

    Joined: Dec 1999

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    11/12, 10:48am | report spam | Reply |

    re: PR lady

    I just tried adding my Home folder to my dock and had the same result, i.e. it appears as the Applications icon. Definitely something messed up there!

  1. boris_cleto

    Fresh-Faced Recruit

    Joined: Sep 2002

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    11/12, 11:35am | report spam | Reply |

    First Item

    The Applications folder is the first item in your Home directory. Duh.

  1. galley

    Fresh-Faced Recruit

    Joined: Jun 2006

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    11/12, 11:44am | report spam | Reply |

    A minor cosmetic glitch

    The stack icons are a known cosmetic problem. I suspect it will be fixed in an update. The workaround is to put dummy folder in the target folder with a name like "_1", so it will sort to the top of the list, and give it a custom icon that you would like to appear as the stack icon. You might have to restart the Dock or logout and login to see the change.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

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    11/12, 01:10pm | report spam | Reply |

    Re: a minor glitch

    The stack icons are a known cosmetic problem.

    Actually, its NOT a cosmetic glitch, its actually intended behavior. Just stupid intended behavior.

    If you look closely at the 3-D dock (with its 2-D icons), you can actually see more than one icon there, since they're supposedly 'stacked' up (try it with an applications folder, something with different sized icons in it).

    The problem is that Apple's trying to implement one metaphor using another. If you're going to pretend to follow some type of 'desktop' metaphor, then stacks are fine. But stacks are just that, piles of c*** that's semi-organized. There's no way to organize a stack in OS X. You're just left with 'alphabetical' (and only 7 or 8 items, too).

    Stacks would be much better if they were special folders (like smart folders, say) that you could just pile things onto, last one's on top. Stick 'em on the desktop or the dock, perhaps. Use funky quicklook c*** so you can ruffle through them easily to find what you're looking for (hey, make them just like a pile on your desk).

    Of course, what we've got now is folders that (a) you can't tell what it is, since you HAVE to know what's in your folder to know what folder it is, (b) no way to easily just click to open the folder (you can right-click to choose open, or command-click, but not the same), and (c) no way to navigate through a folder's contents via the dock. All in all, a real minus in productivity. But it looks cool...

    And add to the horrible stacks implementation, the fact that PithHelmet doesn't work with Safari makes it a deal-breaker as well. I mean, how can people stand to write flaming posts at me with all those freakin' blinking ads????

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