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Dr Pepper intros first branded iPhone game
updated 11:20 am EST, Mon November 5, 2007
Dr Pepper iPhone game
Dr Pepper today released Matchcaps, the first-ever "advergame" designed specifically for Apple's Safari Web browser on the iPhone. "There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," said Andrew Springate, vice president of Dr Pepper marketing. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones." Developed by Imaginuity New Media, the game follows the popular "match three" format familiar to online gaming fans. Matchcaps is already available online for free.
The game will not be affected by iPhone software updates, according to Dr Pepper, because it is accessed via the Safari Web browser.
Apple already announced plans to distribute kits to third party application developers in February, and Dr Pepper says it plans on converting the game to a real application for download once the developer kit becomes available in the spring.
lame...
11/05, 11:48am reply
I'm a Mr Pibb fan :P
eldarkus
Fresh-Faced Recruit
Joined: Feb 2004
Bejeweled
11/05, 11:52am reply
No thanks, I already have a Bewjeweled bookmark on my iPhone...
njfuzzy
Fresh-Faced Recruit
Joined: Apr 2001
Ever heard of copyrights?
11/05, 12:18pm reply
Wow. This is a BLATENT reskinning of Bejeweled. I like Dr. P as an occasional drink— but this is sickening. I hope the intern in the marketing department that reskinned Bejeweled gets CANNED.
damonlaw
Fresh-Faced Recruit
Joined: Oct 2006
how do you know
11/05, 01:08pm reply
that Dr. Pepper didn't license Bejeweled to do this? Although I've seen dumber moves by giant corporations, my guess is they weren't so dumb to ignore the potential infringement.
Am I defending a cola? Gosh, methinks I'm very bored today.
zl9600
Forum Regular
Joined: Oct 2003
Like the ad slogan says,
11/05, 04:35pm reply
"Dr. Pepper, so misunderstood."
psdenno
Fresh-Faced Recruit
Joined: May 2003