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Dr Pepper intros first branded iPhone game

updated 11:20 am EST, Mon November 5, 2007

Dr Pepper iPhone game

Dr Pepper today released Matchcaps, the first-ever "advergame" designed specifically for Apple's Safari Web browser on the iPhone. "There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," said Andrew Springate, vice president of Dr Pepper marketing. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones." Developed by Imaginuity New Media, the game follows the popular "match three" format familiar to online gaming fans. Matchcaps is already available online for free.

The game will not be affected by iPhone software updates, according to Dr Pepper, because it is accessed via the Safari Web browser.

Apple already announced plans to distribute kits to third party application developers in February, and Dr Pepper says it plans on converting the game to a real application for download once the developer kit becomes available in the spring.

by MacNN Staff





  1. eldarkus

    Joined: Dec 1969



    I'm a Mr Pibb fan :P

  1. njfuzzy

    Joined: Dec 1969



    No thanks, I already have a Bewjeweled bookmark on my iPhone...

  1. damonlaw

    Joined: Dec 1969


    Ever heard of copyrights?

    Wow. This is a BLATENT reskinning of Bejeweled. I like Dr. P as an occasional drinkó but this is sickening. I hope the intern in the marketing department that reskinned Bejeweled gets CANNED.

  1. zl9600

    Joined: Dec 1969


    how do you know

    that Dr. Pepper didn't license Bejeweled to do this? Although I've seen dumber moves by giant corporations, my guess is they weren't so dumb to ignore the potential infringement.

    Am I defending a cola? Gosh, methinks I'm very bored today.

  1. psdenno

    Joined: Dec 1969


    Like the ad slogan says,

    "Dr. Pepper, so misunderstood."

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