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Dr Pepper intros first branded iPhone game

updated 11:20 am EST, Mon November 5, 2007

Dr Pepper iPhone game

Dr Pepper today released Matchcaps, the first-ever "advergame" designed specifically for Apple's Safari Web browser on the iPhone. "There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," said Andrew Springate, vice president of Dr Pepper marketing. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones." Developed by Imaginuity New Media, the game follows the popular "match three" format familiar to online gaming fans. Matchcaps is already available online for free.



The game will not be affected by iPhone software updates, according to Dr Pepper, because it is accessed via the Safari Web browser.

Apple already announced plans to distribute kits to third party application developers in February, and Dr Pepper says it plans on converting the game to a real application for download once the developer kit becomes available in the spring.

 
Previous Comments

lame...

11/05, 11:48am reply

I'm a Mr Pibb fan :P

eldarkus

Fresh-Faced Recruit

Joined: Feb 2004

0

Bejeweled

11/05, 11:52am reply

No thanks, I already have a Bewjeweled bookmark on my iPhone...

njfuzzy

Fresh-Faced Recruit

Joined: Apr 2001

0

Ever heard of copyrights?

11/05, 12:18pm reply

Wow. This is a BLATENT reskinning of Bejeweled. I like Dr. P as an occasional drink— but this is sickening. I hope the intern in the marketing department that reskinned Bejeweled gets CANNED.

damonlaw

Fresh-Faced Recruit

Joined: Oct 2006

0

how do you know

11/05, 01:08pm reply

that Dr. Pepper didn't license Bejeweled to do this? Although I've seen dumber moves by giant corporations, my guess is they weren't so dumb to ignore the potential infringement.

Am I defending a cola? Gosh, methinks I'm very bored today.

zl9600

Forum Regular

Joined: Oct 2003

0

Like the ad slogan says,

11/05, 04:35pm reply

"Dr. Pepper, so misunderstood."

psdenno

Fresh-Faced Recruit

Joined: May 2003

0

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