toggle

AAPL Stock: 112.76 ( -0.53 )

Printed from http://www.macnn.com

Kmart to drop Blu-Ray players for holidays

updated 01:20 pm EDT, Fri November 2, 2007

Kmart to drop Blu-Ray

Retail bargain chain Kmart has decided to temporarily drop Blu-Ray players from its stores, say reports. The absence is only temporary, set to last throughout the holiday season, but may be a significant blow to Sony's Blu-Ray format, which otherwise continues to dominate retail sales. The HD DVD Promotions Group claims that unlike Target's Blu-Ray exclusivity -- which turned out to be based on a financial deal -- Kmart has made its decision based on demographics, given that the price of Blu-Ray players is on average higher than that for HD DVD, and tailored mainly for wealthy home theater enthusiasts.

Further undercutting Blu-Ray is a sale being held today by Wal-Mart, discounting the price of Toshiba's HD-A2 player to $99, making it the first HD movie player to slide below the $100 mark. In August, meanwhile, Paramount declared that it would become an HD DVD-only studio, a move which resulted in the highly-anticipated Transformers racking up sales for the HD DVD format. [via BetaNews]




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented