I think they are taking this a little too far, just my $0.02

Fair Use baby, just like BESTBUYSUCKS.com.

sadly, the ability to harass the little guy with the threat of expen$!ve litigation by hordes of well-paid corporate attorneys can trump fair use.

Steve Jobs is behaving less and less like a liberal advocate for "the rest of us" and more and more like a troll sitting on his horde of gold. The site in question isn't damaging Apple in any significant way. Jobs and his lawyers are harassing them out of spite and greed. Strange how a few billion dollars can turn a man from a principled liberal into a greedy conservative. (And don't pester me about his liberal friendships and crumbs-to-the-masses donations, all they do iis highlight hypocrisy; action speak far louder than words.)

You have to show that you are protecting your trademark or you will lose it. If Apple allows this, and later someone tries to use i-Phone.com or AppleiPhone.com, then they can claim Apple is ok with letting people use their trademark, and cite this as an example.

The defending trademark is only partially true. It mostly applies only in cases where there isn't a shipping product and there is a pattern of abandonment. That isn't the case with Apple, never has been.

called it ModMiPhone.com

as in 'Mod Mi Phone'

yeah - that still might get Apple's panties in a bunch tho_