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NBC: iTunes brings us "pennies", no leeway

updated 04:30 pm EDT, Mon October 29, 2007

NBC CEO on Apple

NBC president and CEO Jeff Zucker has expressed his views on the formal relationship between his television network and Apple, which is set to expire this December. NBC canceled its contract with Apple after negotiations fell apart between the two firms. NBC asked for the freedom to experiment with pricing on some of its hit shows, and requested a share of Apple's hardware revenues -- which NBC says saw an extravagant boost as a result of its content coming to the iTunes Store, according to Variety.

"We wanted to take one show, it didn't matter which one it was, and experiment and sell it for $2.99," Zucker said. "We made that offer for months and [Apple] said no."

"Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money. They did not want to share in what they were making off the hardware or allow us to adjust pricing."

NBC programming made up 40 percent of the iTunes Store video sales last year, but that content will disappear this December with the expiration of the contract between the network and Apple. NBC only made $15 million during the last year of its deal with Apple, according to the executive.

"We don't want to replace the dollars we were making in the analog world with pennies on the digital side," Zucker explained.

by MacNN Staff

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Feathers
Grizzled Veteran

Joined: Oct 1999

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10/29, 04:40pm | report spam | close Reply |
hardware share?

Hmm...sound familiar? No wait, wasn't that Universal and Microsoft? Of course it is NBC-Universal, surprise, surprise!

Athens
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10/29, 04:40pm | report spam | close Reply |
tough

my responce to NBC, I am never buying another item they have to sell and will only download via limeware or bit torrent anything of interest they have to offer. On the other hand I will continue to purchase DVDs from Sony and any other company that isnt stupid.

boris_cleto
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10/29, 04:41pm | report spam | close Reply |
Only $15 Million

They "only" made $15 million when before they were making $0.

sixcolors
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10/29, 04:43pm | report spam | close Reply |
Hulu Hoop

If I was Apple I'd tell them to f�ck off too. Hardware revenue isn't going to happen; why would they, does Thompson hive NBC money for broadcasting, don't think so.

As for charging new prices, they have a contract at $199 per episode, so that's what things will get sold at.

Besides, if Apple stops selling them people will just pirate them. So NBC will get nothing instead of something.

l008com
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10/29, 04:52pm | report spam | close Reply |
SOooo

Sooo is NBC going to contact Sony and be like, 'you should give us some of the money you make from selling TVs!" Thats absurd.

fishtech
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10/29, 04:54pm | report spam | close Reply |
Do they want profitshares

... from Sony, Panasonic, Samsung , Misubishi, etc for TV hardware sales?

njfuzzy
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10/29, 04:59pm | report spam | close Reply |
So what?

If NBC doesn't have shows on iTunes, I won't be buying them. Since I don't watch a lot of TV, that means Netflix, I guess, and NBC doesn't really profit from me doing that.

Guest
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10/29, 05:07pm | report spam | close Reply |
Delusional

"Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money."

Zucker needs to get out more. Very few people bought iPods so they could view NBC content. Typical executive in a self-important bubble.

Eldernorm
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10/29, 05:07pm | report spam | close Reply |
just stupid greed

Zucker and his bunch are stuck with an outdated business model, tons of greed, and no idea hot to make more money. :-(

We are talking about tv shows that I can watch for free, video tape and watch later for free or pay for on iTunes. Now he things that giving it to me for free on some crapola new video download and then start charging me even more money, is a way to make tons of money from me???????

What an idiot. :-(

Universal is doomed, I tell you.

en

Mr. Fartleberry
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10/29, 05:22pm | report spam | close Reply |
Greedhogs

NBC - I feel your pain. Let's get this site back to computing not phones and merchandising.

BelugaShark
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10/29, 05:22pm | report spam | close Reply |
greed

what an a****!

Zaren
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10/29, 05:30pm | report spam | close Reply |
Um, Athens...

"On the other hand I will continue to purchase DVDs from Sony and any other company that isnt stupid."

You mean "here's your audio CD with free invisible rootkit" Sony?

barbro
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10/29, 05:51pm | report spam | close Reply |
shaft

Well itunes has sold 350 million TV shows since it started - at $2 an episode, and with NBC shows 40% of that total, that's $280 million of revenue to Apple on NBC shows. If they made $15 million that's 5.35% of revenue. I'd call that being shafted

climacs
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10/29, 05:51pm | report spam | close Reply |
call the waaaahmbulance

it's a great thing that Apple is making so much money that greedhead CEOs are scheming on novel and creative ways to figure out how to STEAL some of it for themselves.

if NBC wants a cut of Apple's hardware revenue, then why aren't they demanding a cut of revenue from DVD player manufacturers, DVD-/+R media makers, TV set makers, and so on?

Why isn't Ford demanding a cut of ExxonMobil's revenue? After all, the oil companies are making lots and lots of cash on the back of Ford's 'hardware'...

chotty
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10/29, 05:53pm | report spam | close Reply |
Zucker

has also turned NBC news into a Left-Wing Loonie bin to boot. I don't believe him about iTunes. I believe his news division even less. M$NBC, you deserve each other... Greedy Marxist-Lite Millionaires... no hypocrisy there, nah. A-Hole.

climacs
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10/29, 05:55pm | report spam | close Reply |
who's making the $$$?

barbro, I don't know the %ages on TV show sales on iTunes, but Apple only keeps something like 20 cents on each 99 cent music track sale, is that correct? In the ballpark?

I have a hard time believing Apple is keeping the vast majority of the $1.99 for each TV episode sale. I could be wrong... doesn't the media company supplying the content get the vast majority of the gross for each sale?

climacs
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10/29, 06:00pm | report spam | close Reply |
re: zucker

oh jesus christ, here we go with The Vast Left-Wing Media Conspiracy bullshit.

Chotty is just pissed about Keith Olbermann, the one somewhat liberal TV host in a vast wasteland of right-wing hate-peddlers like Glenn Beck, Nancy Grace, Bill O'Reilly, Sean Hannity, Lou Dobbs...

I'm glad that Olbermann makes you cry, douchebag. If anything, the media in this country is completely in bed with the GOP and the right-wing noise machine.

Beechlady
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10/29, 06:02pm | report spam | close Reply |
Well, it's like this....

NBC is losing period. They're at the bottom of the ratings bin, they're lacking in quality programming, they're DRASTICALLY cutting back on their new department budget.....I'm sure they're glad they don't have to deal with Katie Couric's salary, too. This is just a blatant cry for more cash. If NBC isn't careful, they'll go the way of DuPont......Oh, well. The only good thing about them is the news department. Zucker is just used to being a whiny a**.

cblackmo
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10/29, 06:12pm | report spam | close Reply |
"extravagant boost"?

1) So we'll all await the extravagant drop in iPod and Mac sales in December. I'm sure it'll be the worst sales period in Apple history Mr. Zuker right?

2) Nearing the eve of the 2008 deadline for all television programming to migrate from analog to digital, his insulting comment about replacing analog with digital should cause a great deal of concern for NBC stakeholders.

Further proof that NBCUni decision makers are getting too proud for their own peacock.

Athens
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10/29, 06:18pm | report spam | close Reply |
reply to Zaren and Barbro

Um, Athens... You mean "here's your audio CD with free invisible rootkit" Sony? posted by Zaren >>>>>>>>>>>>>>>>>

I was refering to DVD's, I don't buy any CD's any more because they are over priced. I think the last Music CD I bought was 10 years ago. Unlike DVDs which go down in price with age, Music stays at a high price. I refuse to spend 18 bucks on something 10 years old. The music companies need to realize lower prices means more music will be bought. I would glady start buying Music CDs again if it was 9.99 a CD. I own about 220 DVDs with the majority costing me 10 bucks or less. A few I bought new for 25 just because I had to have right away.

208981 10/29, 5:51pm, EDT shaft Well itunes has sold 350 million TV shows since it started - at $2 an episode, and with NBC shows 40% of that total, that's $280 million of revenue to Apple on NBC shows. If they made $15 million that's 5.35% of revenue. I'd call that being shafted posted by barbro >>>>>>>>>>>>>>>>>>>>>>>> I wonder how accurate that 40% is, and also do we know what the costs are to Apple, bandwidth, converting the media and such? With out knowing the overhead these numbers mean nothing.

Athens.

Athens
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10/29, 06:20pm | report spam | close Reply |
also

They made only 15 million of the last year of the deal, the 350 million TV shows is from the start of offering TV shows so your math is flawed. How many TV shows has Apple sold this year alone.

cblackmo
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10/29, 06:30pm | report spam | close Reply |
barbro "shaft"

1) NBC "claims" they made $15 million. Who knows how they're calculating that; and if "made" means profit or income or whatever. If they're claiming iPod and Mac' sbooming sales were riding "on the back" of their programming - I would immediatey doubt the credibility of any numbers they report.

2) NBC videos were 40% of iTunes video sales "last year" alone. That number does not account for the previous year of tv episodes sales; especially when NBC wasn't part of the iTunes lineup.

ianaberle
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10/29, 06:56pm | report spam | close Reply |
Free Adverstising

Zucker also forgets all the free advertising NBC has received from Apple over the years. When Steve Jobs showed that clip from "The Office" at a keynote, that episode immediately jumped to number one on iTunes TV downloads. Plus, it continued to play on Apple's website for month(s) demoing the iPod with Video. I'm sure that type of extra exposure didn't hurt NBC too much.

Athens
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10/29, 06:57pm | report spam | close Reply |
whats really stupid

They could have launched Hulu.com and kept it on iTunes side by side. All they really did is close done one source of income. They expect all the people that bought the shows on iTunes to flock over to hulu. I doubt most will, some will but they had more to gain to keep the contract with iTunes. The 2 services could easily worked side by side. I think they would have been in a better position to negotiate ads in the content for additional money. Infact I think iTunes can do better if all content on it was free to the end user with sponsor ads embeded in the videos to make the money with the content providers paying apple to host the content.

blahblahbloo
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10/29, 07:16pm | report spam | close Reply |
the office on iTunes

I have all of the first three seasons of "The Office" downloaded from iTunes, but of course not the fourth season. I don't have a DVR, and I don't usually happen to be watching TV late Thursday evenings, so I can't really keep up with the show anymore. NBC's proprietary online viewing service is horrid. Due to all that, I've basically stopped watching the show. Thank you Mr. Zucker.

robttwo
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10/29, 07:39pm | report spam | close Reply |
daddy boy

Let's see your daddy get you out of this one, Jeff. You dumb mother zucker.

Last laugh is coming - and it will be within 2 years. Jeff, you will soon be forced out. You heard it here first.

Doofuses.

Okonomiyaki
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10/29, 09:12pm | report spam | close Reply |
Whatevers...

Me: bittorrent brings me "anything I want to watch", no cost, no commercials

semiloon
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10/29, 09:17pm | report spam | close Reply |
Can you people grow up?

At least all of you who have made ridiculous UNINFORMED comments about NBC-Universal. Look, it's very simple. Apple has made hundreds of millions of $$ selling iPods. Apple also keeps the price of content (music, video) artificially low on the iTunes store. They do this because content is a "loss leader" to Apple. Content is important to Apple only in that it sells the hardware. That's why whenever Apple releases revenue statements they NEVER itemize iTunes revenue separately; it's always rolled in with iPod sales. It's a huge number of dollars, but most of it is from iPod sales, NOT from content sales.

Now, as most adults will realize, an iPod is just a dumb playback device. It is useless without content. Naturally the content producers want Apple to allow them to experiment with pricing flexibility. Apple refuses because they know once they open that door, then they will have to start sharing revenue with the content producers.

None of you on this forum have seen fully itemize revenue statements from either NBC or Apple, so you look like little children stamping your feet and swearing to never buy another NBC show.

Jesus H. Christ on a pogo stick! Would you PLEASE learn about how things are done in the adult world? If NBC can't receive enough revenue to produce their shows (with advertising revenue threatened by technology like TiVo, Torrent files, etc.) they won't be able to bring you future shows.

You all scream about how these "dinosaur" content companies have to find new revenue models, and when one of them actually stands up and fights for a new revenue model (iTunes), you have a hissy fit.

Listen, Apple is no saint. They, like all these companies, are just trying to make revenue, and will do questionable things just to continue. If you don't believe me, then look up how Apple handled the iPhone trademark dispute with Cisco.

Monde
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10/29, 09:17pm | report spam | close Reply |
Zucker=greed

Zucker almost, single-handed, fits every ugly clich� ever thought of or uttered about network executives. "Selling hardware on the back of their content." Give me a fricken break-how convoluted is that I wonder? Good riddance to NBC. I'm sure the MS zune duffus will help them out. Anyone this stupid and greedy doesn't deserve to be on iTMS.

Monde
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10/29, 09:26pm | report spam | close Reply |
To the maturity police

Sure NBC has to realize revenue, everyone knows that. The breakdown of revenue from content on iTMS is not a huge amount of cash for them. Just the same, if you want to play Apple's game, you have to abide by their rules. Fine by me considering they practically invented this method of media delivery.

Any dope could have told you what Apple was going to do with this "offer". NBC knew it too. We-on this forum-may stamp our feet and boycott NBC, but hey, they brought it on. I'll take my content dollars and happily shop for offerings by the other networks.

Athens
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10/29, 09:40pm | report spam | close Reply |
semiloon you fool

209003 10/29, 9:17pm, EDT Can you people grow up?

>>> NO

At least all of you who have made ridiculous UNINFORMED comments about NBC-Universal. Look, it's very simple. Apple has made hundreds of millions of $$ selling iPods. Apple also keeps the price of content (music, video) artificially low on the iTunes store.

>> No its not artifically low, its priced right, its lower quality then DVD's, there is absolutly NO cost to the content provider once coded. No packaging, no shipping, no material at all. This is pure profit. When I want a higher quality, material version of a movie/show I will buy the DVD in the store.

They do this because content is a "loss leader" to Apple. Content is important to Apple only in that it sells the hardware.

>>> The iPod was a great seller before the music store. You forget we all have the ability to put on content to the iPod by simply inserting a CD or downloading stuff from bit torrent. Try again.

That's why whenever Apple releases revenue statements they NEVER itemize iTunes revenue separately; it's always rolled in with iPod sales. It's a huge number of dollars, but most of it is from iPod sales, NOT from content sales.

>>> Bingo its from iPod sales, not content. Imagine if the price went up, there would be even less content sales which wouldnt affect ipod sales as I said above we can put our own content on them.

Now, as most adults will realize, an iPod is just a dumb playback device. It is useless without content.

>>> Was not useless when it came out with no music store, please read above about content.

Naturally the content producers want Apple to allow them to experiment with pricing flexibility.

>>>> So they can s**** everything up? They need to take a lesson or 2 from Apple. Price things right and simple and people will buy it.

Apple refuses because they know once they open that door, then they will have to start sharing revenue with the content producers.

>>> And they shouldn't have to unless the content providers provided the content free to Apple.

None of you on this forum have seen fully itemize revenue statements from either NBC or Apple, so you look like little children stamping your feet and swearing to never buy another NBC show.

>>>> Oh well how do you think NBC looks to us?

Jesus H. Christ on a pogo stick! Would you PLEASE learn about how things are done in the adult world? If NBC can't receive enough revenue to produce their shows (with advertising revenue threatened by technology like TiVo, Torrent files, etc.) they won't be able to bring you future shows.

>>> Then they need to get with the times and adapt, drop the poor business model they run under now and embrace technology and use it to its full advantage.

You all scream about how these "dinosaur" content companies have to

Athens
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10/29, 09:41pm | report spam | close Reply |
semiloon you fool

209003 10/29, 9:17pm, EDT Can you people grow up?

>>> NO

At least all of you who have made ridiculous UNINFORMED comments about NBC-Universal. Look, it's very simple. Apple has made hundreds of millions of $$ selling iPods. Apple also keeps the price of content (music, video) artificially low on the iTunes store.

>> No its not artifically low, its priced right, its lower quality then DVD's, there is absolutly NO cost to the content provider once coded. No packaging, no shipping, no material at all. This is pure profit. When I want a higher quality, material version of a movie/show I will buy the DVD in the store.

They do this because content is a "loss leader" to Apple. Content is important to Apple only in that it sells the hardware.

>>> The iPod was a great seller before the music store. You forget we all have the ability to put on content to the iPod by simply inserting a CD or downloading stuff from bit torrent. Try again.

That's why whenever Apple releases revenue statements they NEVER itemize iTunes revenue separately; it's always rolled in with iPod sales. It's a huge number of dollars, but most of it is from iPod sales, NOT from content sales.

>>> Bingo its from iPod sales, not content. Imagine if the price went up, there would be even less content sales which wouldnt affect ipod sales as I said above we can put our own content on them.

Now, as most adults will realize, an iPod is just a dumb playback device. It is useless without content.

>>> Was not useless when it came out with no music store, please read above about content.

Naturally the content producers want Apple to allow them to experiment with pricing flexibility.

>>>> So they can s**** everything up? They need to take a lesson or 2 from Apple. Price things right and simple and people will buy it.

Apple refuses because they know once they open that door, then they will have to start sharing revenue with the content producers.

>>> And they shouldn't have to unless the content providers provided the content free to Apple.

None of you on this forum have seen fully itemize revenue statements from either NBC or Apple, so you look like little children stamping your feet and swearing to never buy another NBC show.

>>>> Oh well how do you think NBC looks to us?

Athens
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10/29, 09:42pm | report spam | close Reply |
semiloon you fool PT1

209003 10/29, 9:17pm, EDT Can you people grow up?

>>> NO

At least all of you who have made ridiculous UNINFORMED comments about NBC-Universal. Look, it's very simple. Apple has made hundreds of millions of $$ selling iPods. Apple also keeps the price of content (music, video) artificially low on the iTunes store.

>> No its not artifically low, its priced right, its lower quality then DVD's, there is absolutly NO cost to the content provider once coded. No packaging, no shipping, no material at all. This is pure profit. When I want a higher quality, material version of a movie/show I will buy the DVD in the store.

They do this because content is a "loss leader" to Apple. Content is important to Apple only in that it sells the hardware.

>>> The iPod was a great seller before the music store. You forget we all have the ability to put on content to the iPod by simply inserting a CD or downloading stuff from bit torrent. Try again.

That's why whenever Apple releases revenue statements they NEVER itemize iTunes revenue separately; it's always rolled in with iPod sales. It's a huge number of dollars, but most of it is from iPod sales, NOT from content sales.

>>> Bingo its from iPod sales, not content. Imagine if the price went up, there would be even less content sales which wouldnt affect ipod sales as I said above we can put our own content on them.

Now, as most adults will realize, an iPod is just a dumb playback device. It is useless without content.

>>> Was not useless when it came out with no music store, please read above about content.

chadpengar
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10/29, 11:33pm | report spam | close Reply |
re: climacs

@ climacs

You are SO out of touch. Every major media outlet, except maybe Fox, spews a left wing liberal agenda in the name of news. The right has some talk radio but that does not have nearly the exposure nor the reach of the so-called MSM. MSNBC, NYT, WP, ABC, NBC, CBS, LAT, and almost every other major newspaper are all on the left wing bandwagon. Just read any of their "news" articles or listen to any of their broadcasts and the are oozing socialistic ideas, oozing big-nanny government, oozing hate the right.

I sometimes, when in my car (since I work from home that is not that often) listen to some talk radio. I have never ONCE heard any of the people you list spout any hate at all. All the hate I hear comes from the left. Leftist students and professors shouting down visiting speakers. Leftists Liberal Congressmen comparing Republicans to n**** and child haters. Sharpton and Jackson calling anyone who dares even mention anything about them and their cause in a non-fawning way as racists (they are the biggest racists around). Ueber (that's the proper spelling of uber for you english speakers) Lefty MoveOn.org spewing hatred about our commander in Iraq and calling him all sorts of names. Leftist anti-war goons spewing hate about the guy in the trench US soldier. The LEFT is all about HATE. HATE for anyone who stands in their way or disagrees with them. You very rarely hear that sort of stuff coming from the Right (there are a few nut brain rightist creeps who speak like that). The Right will criticize stupid ideas and hypocrisy, but that is not HATE. The Right is more "live and let live".

The LEFT WING MSM is a fact. It is SELF IDENTIFIED as such. Several surveys have shown that 90% of journalists consider themselves "liberal" or "on the left."

Get real. Get a clue. And no, I am not a Republican and did not vote for very many Republicans last election.

smitch
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10/30, 12:10am | report spam | close Reply |
I wish I ...

had a dollar for ever dimes worth of Apple hardware I purchased simply to watch NBC content! I'd have... well...

zip!

That's about what their stupid content's worth too!

I.P. Freely
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10/30, 01:07am | report spam | close Reply |
@Semiloon

What does NBC needing to produce revenue have to do with Apple. Apple gave then additional revenue... they didnt take anything anyway.

Now NBC wants to take Apple's revenue for what reason?!?!

Why doesn't NBC subsidize Apple by giving Apple development money for the next Mobile device... They took no gamble and want the reward?

Yeah you make lot of sense.. Idiot.

If you can tell me how much money Sony, Samsung, LG, Panasonic, etc pays to NBC to show the content, then you can talk otherwise you're the biggest moron on face of earth.

hamishb
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10/30, 01:08am | report spam | close Reply |
The long tail

One of the exciting aspects of digital delivery is the long tail. Old content, no longer in circulation, but might be of value to some.

Would I be willing to pay a small fee to watch say, old episodes of Family Ties, old movies, or buy Music from a long time ago?

Yes, and I'll bet others would too. But maybe demand would be lower than for current content.

So the long tail means pricing could (should) be varied to accomodate the differences in demand?

mgpalma
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10/30, 08:37am | report spam | close Reply |
iTunes brought us pennies

Well then you won't notice when out money goes away, will you?

chump

Beechlady
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10/30, 09:50am | report spam | close Reply |
semiloon

Your name says it all. AND, as a matter of fact I HAVE seen NBC's bottom line. They're in trouble. Zucker seems to not be a very good manager and needs to rethink his financial and creative/development departments..

chotty
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10/30, 10:56am | report spam | close Reply |
Re: Climacs 2

Thanks for sparing me the typing effort, Chad. Of course, neither of us called HIM a "Douchebag" did we? - NBC is so rife with "Bias By Omission" that it's sickening and almost laughable. So, let's do a quick scan of NBC's "Neutral" reporters: The Today Show - Humm, Lauer, Viera, Curry? - riight, all Repubs. Chris Matthews? - Brian Williams? (Pffft!) Ot maybe top reporters like David Gregory? The MSM feeds us nothing but Leftist ideologues posing as unbiased journalists *I'll stop there. Bottom Line: Zucker and his ilk are Marxist-Lite millionaires who want to re-distribute the wealth... just not THEIRS. Case in point - This latest tid bit of arrogance re: iTunes Store... Climacs, you want the truth? - Hold today's copy of the NYT up to a mirror. The opposite image will reveal the truth. Oh yeah, and give my regard to the earth's core while you're at it.

horvatic
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10/30, 12:29pm | report spam | close Reply |
Zucker wanted iPod revenu

NBC's Zucker wanted iPod revenues was the main reason talks broke off. His whining about sales has nothing to do with it. He wanted part of the profits from the iPod sales. GREEDY LIKE THE REST OF THEM. Jobs said NO! End of story.

Roehlstation
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10/31, 12:38am | report spam | close Reply |
re: can you people grow..

UNINFORMED comments? The sheer quotes alone from this moron requires no information. He seriously thinks that he NBC is entitled to iPod sales profits? That is like my grocer asking for profits from the company that made my refrigerator. He thinks that they sold so many iPods because of a few shows on NBC? The overwelming majority of iTunes sales was music and most people use their iPods for music.

This sounds like Metallica all over again, embrace the technology, don't fingt it, the consumers have spoken.

lordarka
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11/01, 04:25am | report spam | close Reply |
Amazing

Do these people really think that their content alone contributed to millions in dollars in sales for Apple? Did all the MacBook, iMac, and iPhone customers over the last year make buying decisions based on the fact that "Battlestar Galactica" was available on iTMS? The arrogance and greed of the media companies is simply astonishing.

rtbarry
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11/02, 12:03pm | report spam | close Reply |
i couldn't even....

...list one show that is on NBC. i don't have the slightest idea what shows are on network TV anymore. i know they SNL... Leno... that's all that comes to mind. no interest in those. is NBC-Universal somehow involved with BSG? Big deal, I'll Tivo it.

all the good stuff is on HBO/Sho/FX/SciFi.

F Zucker.

losta
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11/02, 09:13pm | report spam | close Reply |
What a Jerk!

"Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money. They did not want to share in what they were making off the hardware or allow us to adjust pricing."

What BS, should be the other way around, They made money by Apple selling their shows on itunes. Is 15 million pennies? What a Jerk!

Chris CA
Fresh-Faced Recruit

Joined: Dec 2002

0

11/03, 01:28pm | report spam | close Reply |
Universal gets a cut...

of Zune sales.

NBC simply wants to try & gouge Apple the same way.

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NBC: iTunes brings us "pennies", no leeway

updated 04:30 pm EDT, Mon October 29, 2007

NBC CEO on Apple

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What a Jerk!

Universal gets a cut...

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