updated 02:15 pm EDT, Thu October 25, 2007
MarketBuddy 1.0 released
Excel Software today began shipping MarketBuddy 1.0 for Mac OS X and Windows systems. The software is designed to reduce human effort required to market any product or service using the internet, both by storing as well as organizing marketing contact information and automating common marketing activities. MarketBuddy 1.0 posts news to websites as well as press release distribution sites, lists items in product directories as well as white papers, and fills in Web forms or uploads trial/shareware to software sites automatically. The application also manages email lists, sends newsletters, and enables users to support customers while tracking sales leads. MarketBuddy 1.0 is priced at $200 and requires Mac OS X 10.1 or later.
MarketBuddy presents a window with panels for groups, contacts, documents, emails, and setup. Users can create groups and add contacts assigned to any number of groups, and each contact record stores street addresses as well as email addresses and Web links. The software enables users to import or export data in various formats -- such as comma delimited text and XML files -- with field names to mapped to support existing databases.
"The Documents panel organizes and stores newsletters, press releases and other text documents. The Emails panel organizes and stores lists of email addresses. Manage email lists by adding, removing, collecting, cleaning and sorting addresses. The batch email capability allows messages to be individually customized and precisely targeted. The delivery process includes preview, attachments, start, stop and job persistence."
The integrated browser and click field capability of MarketBuddy 1.0 enables users to visit and post information to each website by clicking fields, which greatly simplifies the process of distributing information.