Apple's no-show at MacLive

Apple will be absent from this week's MacLive Expo in London, which could be bad news for the long term life-span of the exhibition. London and Paris are two of the biggest locations for Apple to showcase its products in Europe, so this is a large blow to the credibility of MacLive Expo. Dozens of third party companies -- such as Nikon, Parallels, Microsoft, and Wacom -- will still be on hand at the Expo to demonstrate their products and services, according to a report by setteB.IT.

MacLive Expo, previously MacExpo, is an annual exhibition hosted in London, that allows companies to show their products to the consumer directly. Taking a more interactive approach, attendees will be able to sample everything from the latest iPod accesories and Mac computers, to other digital equipment such as cameras and software. This year's Expo features a new "Hands on Theatre", where patrons can learn how to use products directly from professionals in the field, as well as a "Seminar Theatre" that will host debates on various technological matters.

The MacLive Expo is running from Thursday, October 25th to Saturday, October 27th. Open hours are from 10am to 6pm on Thursday and Friday, and 10am to 5pm on Saturday. The doors will be held open until 6:30pm on Friday to allow interested attendees to pick up a copy of Leopard.

Images provided courtesy of setteB.it. Please visit setteB.IT for a full gallery.

by MacNN Staff