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Apple: 40 new stores in '08, including China

updated 09:00 am EDT, Tue October 23, 2007

Retail store profitable Q4

Apple's retail stores were instrumental in Apple's growth during the September quarter. On Monday, the company said its retail division brought in $1.25 billion in revenue and generated $268 million segment margin, which is up from $156 million the year before. During the quarter, Apple opened 12 new stores, bringing its retail location count to 197. With an average of 190 stores open in the past three months, each store brought in, on average, $6.6 million, up from $5.6 million the year prior. With the 200th store just around the bend, Apple's retail future is looking bright.

The stores were responsible for moving 473,000 Macs over the quarter, and drew over 31 million customers, which translates into 12,500 customers per week. Also good news for Apple, 50 percent of customers purchasing Macintosh computers were new to the platform, helping it achieve higher substantially higher market share as predicted by both Gartner and IDC research.

In terms of training, Apple said that it has given 300,000 personal training sessions, with 387,000 members in its "One to One" and "ProCare" support programs.

Apple will continue opening stores in the future, with approximately 40 stores set to open during the next year, including high-profile stores in New York and Boston. Apple execs also announced that Apple will open its first store in China, located in Beijing next summer.

In addition to the Beijing iStore, Apple will be opening a few more international stores in the coming year. India will see a series of 10 stores opening, with the first coming before Diwali. With Apple's popular "store within a store" concept will spread through Australia, with a flagship store set to open in Sydney, Australia, that is said to use some of the flashiest elements from Apple's New York stores, such as the glass cube outside the 5th Avenue location, as well as the famed glass staircase.

by MacNN Staff




  1. beb

    Joined: Dec 1969


    stupid comment

    Only Steve could go to China.

  1. legacyb4

    Joined: Dec 1969



    I wonder if we'll ever see one here?

  1. lamewing

    Joined: Dec 1969


    Fort Worth

    We have given up on getting an Apple here in downtown Cowtown. Dallas (multiple), Austin, Houston all have them. Heck, the area north of Fort Worth (very yuppie area indeed) has one now. I guess we folks here aren't able to use computers. Even CompUSA shut down operations on the Fort Worth side. Maybe the city will provide slates for our schools next year...sigh

  1. coffeetime

    Joined: Dec 1969



    Watch. After the completion in China, there will be an imitation of Apple Store right across the street. But this one will be made of clear plastic wall.

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