Music is 36% of Apple revenue, 3 billion songs sold
updated 01:40 pm EDT, Tue October 23, 2007
iTunes: 3b songs sold
Apple's iTunes Store is still dominating digital music sales in the U.S., according to one survey cited by Apple CFO Peter Oppenheimer, accounting for around 85 percent of digital sales nationwide. The Cupertino-based company on Monday during a conference call announced that it has sold a whopping 3 billion songs via the iTunes Store alongside more than 100 million TV shows; music revenues--including the iPod--accounted for 36 percent of the company's total revenue during its September quarter.
Digital music sales are increasing as customers become more familiar with the new concept of purchasing tracks online vs. physical media like DVDs and CDs. Digital music accounted for roughly 17 percent of all music sold globally during the first half of 2007, according to ISPI Market Research, up from 11 percent last year. Apple yesterday said it believes that the company's iTunes Store was instrumental in this growth, and NPD Market Research confirmed that Apple maintained its title as the third largest music retailer, beating out brick-and-mortar giant Target and online sales behemoth Amazon.
Fresh-Faced Recruit
Joined: Sep 2002
iPod is Music?
Did Apple place iPod revenues under the iTunes Music Store? It seems a little odd to report iPod revenue as "from music" when it is mostly a hardware product for Apple. (Unless Apple is creating seperate business units for music, phone, Macs and software.)
Related to music, yes ... but that just seems misleading to say that 36% of reveune is "from music" ... at least to me that made it seem like you were talking specifically sales from iTMS.