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Music is 36% of Apple revenue, 3 billion songs sold

updated 01:40 pm EDT, Tue October 23, 2007

iTunes: 3b songs sold

Apple's iTunes Store is still dominating digital music sales in the U.S., according to one survey cited by Apple CFO Peter Oppenheimer, accounting for around 85 percent of digital sales nationwide. The Cupertino-based company on Monday during a conference call announced that it has sold a whopping 3 billion songs via the iTunes Store alongside more than 100 million TV shows; music revenues--including the iPod--accounted for 36 percent of the company's total revenue during its September quarter.

Digital music sales are increasing as customers become more familiar with the new concept of purchasing tracks online vs. physical media like DVDs and CDs. Digital music accounted for roughly 17 percent of all music sold globally during the first half of 2007, according to ISPI Market Research, up from 11 percent last year. Apple yesterday said it believes that the company's iTunes Store was instrumental in this growth, and NPD Market Research confirmed that Apple maintained its title as the third largest music retailer, beating out brick-and-mortar giant Target and online sales behemoth Amazon.

 
Previous Comments

iPod is Music?

10/23, 02:18pm reply

Did Apple place iPod revenues under the iTunes Music Store? It seems a little odd to report iPod revenue as "from music" when it is mostly a hardware product for Apple. (Unless Apple is creating seperate business units for music, phone, Macs and software.)

Related to music, yes ... but that just seems misleading to say that 36% of reveune is "from music" ... at least to me that made it seem like you were talking specifically sales from iTMS.

chaaalie

Fresh-Faced Recruit

Joined: Sep 2002

0

even worse

10/23, 02:36pm reply

The live bookmark is titled ..... "iTunes: 36% of Apple Revenue"

wingdo

Senior User

Joined: Apr 2001

0

well,,,,,

10/23, 03:17pm reply

.....since I can play music on my MacBook, let's add all the laptop revenue on the music pile, also.

psdenno

Fresh-Faced Recruit

Joined: May 2003

0

blah blah blah

10/23, 03:20pm reply

misleading headline

misleading article

false logic

just typical macnn spin...

except spin requires an agenda

so whats the agenda??

hokizpokis

Fresh-Faced Recruit

Joined: Jan 2007

0

end of the RIAA

10/23, 04:06pm reply

Record companies, reason for existing, was that in olden times, you needed a manufacturing plant to create a plastic record. You needed trucks and storefronts to distribute these produced records.

Nowadays, there is no reason for the RIAA and its members to exist. Manufacturing, of digital products, not a concern. Distribution, handled by iTunes. 17% online...will eventually be a majority online, to almost all online...the writing is on the wall.

Would you hire a loan shark, if you didn't have to? Bands don't need the record companies...right now, people still think its your ticket to success, but all it will take is a few bands getting successful without them....then, when the general understanding is, I have a choice, to become a success like this band: and maintain control and profits...or become a success like this band: slave to record companies.

Well, it only takes a few pioneers, and then its all over.

Jonathan-Tanya

Fresh-Faced Recruit

Joined: Oct 2004

0

Not flawed

10/23, 05:38pm reply

iTunes store sells music primarily, also audio books, movies TV shows, class lectures etc. iPods PLAY MUSIC PRIMARILY. They also play all the other stuff the iTunes Store sells/gives away.

I have no problem with that connection, why do you?

Z

zac4mac

Senior User

Joined: Oct 1999

0

put it another way -

10/23, 05:41pm reply

I can "play music" with a spoon on a plate and a water goblet, does that make them musical instruments, or are they still eating utensils?

Z

zac4mac

Senior User

Joined: Oct 1999

0

$6 billion this quarter

10/23, 05:59pm reply

Apple did NOT sell 3 billion songs this quarter. Lets pretend it was 1 billion (not even close).

At .99 that still only amounts to ~$1 billion which is not 34% of $6 billion.

Chris CA

Fresh-Faced Recruit

Joined: Dec 2002

0

Maybe flawed figures

10/24, 05:10am reply

But this is revenue not profit - if what I read on the internet is true (ha ha...etc) and the profit margin is tiny then they are still making most of the money from hardware.

Will C

Dedicated MacNNer

Joined: Jan 2001

0

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