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Latinos to get Wisin & Yandel-themed Zune

updated 04:30 pm EDT, Mon October 22, 2007

Zune Wisin and Yandel Leak

Microsoft's first artist-specific Zune will aim at Latin music fans, according to Billboard. The Redmond, Washington-based company will reportedly try to spice its lineup by producing a limited-run version of one of its players by preloading an advance copy of the musicians' album as well as music videos, photos, and a customized look. The choice of the successful but niche group "is a statement" that shows Microsoft cares about a wider audience, according to the company's multicultural marketing chief Javier Farfan.

The company stopped short of mentioning which Zune would receive the Wisin & Yandel edition, though a scheduled October 29th release points to the already available Zune 30 instead of the new Zune models introduced earlier this month and due to release in mid-November. The history of past custom Zune models suggests that pricing is unlikely to change from the $200 for the standard model.

by MacNN Staff




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