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AT&T offers competing Napster Mobile service

updated 08:30 am EDT, Mon October 22, 2007

Napster Mobile at ATT

AT&T on Monday announced that it would launch Napster Mobile, the company's first copy-protected digital music service. The extension brings access to the same catalog as the PC-oriented store and, while costing twice as much per track at $2 each, allows users to download the same song twice; a song already loaded on the PC can be downloaded through EDGE or HSPA to the phone rather than having to copy from one device to the other, AT&T says. A Five-Track Pack for $7.50 per month will offer the same features at a relative discount.

The service is expected to launch with AT&T in mid-November and will require a cellphone that can play back protected Windows Media files. An accompanying MobiVJ music video streaming service is available now for 3G phones and costs $7 per month; a VIP access program is due in early November and provides fans a way to find or follow music.

The addition represents the second major music store directly linked to the American carrier's network, which recently saw the introduction of the MP3-based eMusic Mobile. Apple's iTunes Wi-Fi Music Store does not transfer over the cellular network and runs independently from AT&T's officially sanctioned services.

AT&T has not commented on how it intends to reconcile the three store outlets, which contrast sharply with the single online stores available on Sprint and Verizon phones.

by MacNN Staff




  1. Rezzz

    Joined: Dec 1969


    buy twice as a feature?

    wow. i mean really. wow. this is a feature? lol. come now. i know everyone in upper management whose title begins with 'chief' believes we peons are also morons ... but please.

    dead before it even leaves the gate.

  1. njfuzzy

    Joined: Dec 1969


    $2 a song?

    I am guessing this shows that Napster doesn't have the same negotiating clout as Apple, and got stuck with renegotiated prices from the labels. I mean... Who in their right mind would charge twice as much for a song because it was being downloaded slowly on a phone.

    In other news, I bought my first iTunes WiFi Store song on my iPhone over the weekend. Instead of just being stuck in my head, it was stuck in everyone's. heh

  1. rdas7

    Joined: Dec 1969


    about time

    It's about time a large company offered an overpriced DRM-laced solution to this. What with everyone moving towards no-DRM and cheaper prices, it's nice to see AT&T (sorry, at&t) pushing the boundaries and offering $2 downloads with DRM. This is a business win.

  1. ZinkDifferent

    Joined: Dec 1969


    $2 vs 99 cents

    Yep, once again, at&t is betting on a winning strategy, there.

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