updated 07:30 pm EDT, Fri October 19, 2007
Be.ez La Dolce Vita
Continuing the recent trend of fashionable computer accessories, Be.ez introduced a new line of laptop bags that it has dubbed "LA Dolce Vita". The bags come in three different colors, which the company calls Ristretto, Zucchero and Moka. The new line is made from original tarpaulin, and features a removable front flap, which is "invisible to the naked eye". LA Dolce Vita also has a removable compartment, which is designed to allow users to quickly switch from daytime to nighttime routines, while still using the same bag. Pricing for the bag stands at £50 (~$100 USD).
"Featuring a cross-shoulder carrying style, Be-ez LA Dolce Vita clings snugly to your body bringing comfort with style," said Nicolas Cottard, CEO of Be.ez. "The removable compartment means you can carry your notebook to work and your running trainer's home."
Apple's lead designer -- Jonathan Ive -- has inspired a large movement within the computer industry, due to his keen sense of industrial design, to make accessories both functional and aesthetically pleasing. Companies who create mousepads, protective cases and bags, printers and scanners, to mice, keyboads, and even something as utilitarian as a break-out-box, all seem to recognize this new trend of blending form and function.
LA Dolce Vita in Zucchero