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More customer iPhone ads from Apple

updated 04:00 am EDT, Thu October 18, 2007

More iPhone ads from Apple

Apple has released three new iPhone TV ads touting the revolutionary device as part of its recent new aggressive marketing campaign. Available on the internet, the television ads use the same customer testimonial-style monologues as its previous set of ads -- with each customer relating his personal iPhone experience in front of a black background. The new spots focus on ease of use of the internet, the ability to easily snap and email photos, and the ability to stay connected via the internet. In "Delay" Bryce, an airline pilot, confesses that he used his iPhone to check to reverse a flight delay on his plane.

Kristin, a ballet dancer with a blog, talks about how the iPhone allows her to "blog" live from performances with real-time photos posted to her website in a spot called "The Winger." Finally in "My Show," Ken is an off-Broadway producer who uses his iPhone to gauge reaction to his performances, making him a "better businessman and artist at the same time."

The commercials end with the user walking away from the backdrop -- which is revealed to be on the side of a street. The backdrop showcases the familiar signature white Apple logo as well as a closing plug for the Apple's exclusive US network partner: "Only on AT&T."

by MacNN Staff




  1. awggondzur

    Joined: Dec 1969


    Much better

    Yes, much much better than the first three customer ads. Bravo.

  1. ibugv4

    Joined: Dec 1969


    still hate them

    stick to showing the product and listing features. no one pays attention to testimonials, this is SO 1990s.

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