updated 07:15 pm EDT, Thu October 18, 2007
Magic Bullet Looks
Visual effects creator Red Giant Software today released Magic Bullet Looks. Designed to be used both in the studio and in post production, Looks is used to adjust color, tone and focus on video footage. Red Giant has included over a hundred different presets, all of which occupy any one of ten style categories. Looks is advertised as being useful for any project, ranging from weddings to production pictures. Included with the package is the LooksBuilder, which is a standalone application used primarily during filming. LooksBuilder presets can be loaded into any supported editing suite so that it provides a consistent look from start to finish.
Red Giant says it also has implemented an intelligent system that can detect and extrapolate the effects of different lenses, filters and film stocks on recorded footage.
“When you shoot on location, you’re often stuck with what nature gives you," said Eric Escobar, filmmaker at Kontent Films in San Francisco. "Often the lighting is poor and you have to make do. Magic Bullet Looks lets me re-light my shots and make my talent look great all with a few simple clicks.”
Magic Bullet Looks uses a unique interface to manage all of what it does. The presets provided give popular "looks" to digitized film, such as "Crime Scene" and "Blue Bleach", and Red Giant has provided 36 tools to tweak footage to give the desired effect. It also features a tool called Magic Bullet Misfire that "damages" the film artificially, giving it the appearance of being plagued by dust and scratches for example.
Looks is available for $400, with an upgrade for existing Magic Bullet customers available for $100. Editors who have purchased Magic Bullet Editors or Magic Bullet Suite are entitled to a free upgrade, provided that they made their purchase on or after Aprill 11th, 2007.
Red Giant has also announced the acquisition of Cinelook from Digieffects, placing the former as the current industry leader for colour correction tools. Although Red Giant has said that it will not be further developing Cinelook, it will investigate the possibility of working some of its key technologies into the Magic Bullet line of products.
Digieffects will still support existing Cinelook customers, but urges its customers to take advantage of a crossgrade offer from Red Giant. Prices are set at $200 to switch to Magic Bullet Looks, and $400 for Magic Bullet Suite 2007.
Magic Bullet Looks' interface