updated 10:45 am EDT, Thu October 18, 2007
Online retailer Amazon.com is currently presenting a special offer for shoppers who pre-order Mac OS X Leopard. Customers who add the new operating system to their cart can now receive a $20 rebate if they also order Parallels Desktop 3.0, the Nova Development program which allows users to run Mac OS and Windows in a single workspace, or simply view Windows file systems from their Mac desktop. The offer expires October 31st; Amazon is selling Parallels for $70, while a single-user copy of Leopard is $109, already a $20 a discount on Apple's standard price. Amazon is charging $189 for the Family Pack edition of Leopard, a $10 reduction off Apple.
The store has meanwhile begun a new affiliate system for its MP3 store, in a bid to spur rapid growth. Running through December 31st, participants in the Associates program can earn 20 percent from any album or song referral to the store, up to a maximum of $1.50. The move may be a bid to give it a marketing advantage over Apple's iTunes Store, which has an affiliate system of its own, but which distributes just five percent to participants. Even prior to the new system, Amazon had been offering a 10 percent share.