updated 02:25 pm EDT, Thu October 18, 2007
iPhone nabs 2% share
A new study from ChangeWave reports that the iPhone is surging in terms of both customer satisfaction and market share. The firm reports that, among its 3,654 respondents, the iPhone holds a 2 percent share -- which has increased by 1-percentage point since the last survey in July. ChangeWave calls this "solid growth in line with previous expectations." Furthermore, an astonishing 16 percent of respondents who plan to purchase a cell phone in the next 6 months say they'll buy an iPhone, placing Apple at the top among all manufacturers. Authors of the study also say that the iPhone appears set for a stellar debut when it launches in the coming months in Europe and Canada.
The iPhone has also achieved a stellar satisfaction rating. 82 percent of iPhone owners reported being Very Satisfied with their purchase, up 5-points since th previous survey in July, and by far the highest rating of any manufacturer. The only other company with a rating above 50% is Research-in-Motion (RIM). Meanwhile, Motorola was next to last among cellular manufacturers when it comes to customer satisfaction, with Sony/Ericsson at rock bottom.
Apple's US carrier for the iPhone, AT&T, didn't fare as well in the study. Verizon customers continue to give their company the highest satisfaction rankings in the industry, while lower satisfaction ratings continue to be a problem for AT&T. Previous ChangeWave surveys have identified the speed of AT&T's network as the top complaint among iPhone users.