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Survey: iPhone surges in satisfaction, share

updated 02:25 pm EDT, Thu October 18, 2007

iPhone nabs 2% share

A new study from ChangeWave reports that the iPhone is surging in terms of both customer satisfaction and market share. The firm reports that, among its 3,654 respondents, the iPhone holds a 2 percent share -- which has increased by 1-percentage point since the last survey in July. ChangeWave calls this "solid growth in line with previous expectations." Furthermore, an astonishing 16 percent of respondents who plan to purchase a cell phone in the next 6 months say they'll buy an iPhone, placing Apple at the top among all manufacturers. Authors of the study also say that the iPhone appears set for a stellar debut when it launches in the coming months in Europe and Canada.

The iPhone has also achieved a stellar satisfaction rating. 82 percent of iPhone owners reported being Very Satisfied with their purchase, up 5-points since th previous survey in July, and by far the highest rating of any manufacturer. The only other company with a rating above 50% is Research-in-Motion (RIM). Meanwhile, Motorola was next to last among cellular manufacturers when it comes to customer satisfaction, with Sony/Ericsson at rock bottom.

Apple's US carrier for the iPhone, AT&T, didn't fare as well in the study. Verizon customers continue to give their company the highest satisfaction rankings in the industry, while lower satisfaction ratings continue to be a problem for AT&T. Previous ChangeWave surveys have identified the speed of AT&T's network as the top complaint among iPhone users.









by MacNN Staff

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Comments

  1. Gabe

    Joined: Dec 1969

    0

    canada iphone - any news?

    anyone have any news on who will be carrying the iphone here in Canada? I've talked to Rogers and they said that Apple says that Rogers isn't large enough for them to handle the iphone - however right now they will support the iphone (unlocked iphones).

  1. doctor9

    Joined: Dec 1969

    0

    I've said this all along

    Those who often complain about the iPhone are those who've never owned one. But those who do, absolutely love it.

    Sure it's got its shortcomings, but so do my kids! But ask me if I'm very delighted w/ my purchase, and the answer is a resounding YES.

  1. lockhartt

    Joined: Dec 1969

    0

    @doctor9

    I agree, and it's the same scenario that has existed for years in terms of criticisms of the Mac. Those complaining the loudest and longest have rarely used the devices... and by use, I don't mean play with for 10-20 minutes (though that's likely enough to have you hooked on the iPhone). Criticisms should carry disclosures regarding exactly how much time the critic has spent using the device.

    Having used an iPhone for 36 hours, I came to the conclusions that: 1) it wasn't quite ready for what I wanted it do; 2) AT&T coverage is terrible in my area; and 3) man, I really wanted an iPhone. Every time I'm close to one, there's an instant struggle to keep my wallet in my pocket... I just keep telling myself that version 2.0 will be worth the wait (I just don't know if I can wait that long) :)

  1. phillymjs

    Joined: Dec 1969

    0

    Kudos to Apple

    But what I really want to comment on is Sony-Ericsson coming in dead last. Wow. I can't believe they couldn't even beat Motorola. I had a SLVR... the UI was terrible and it became very unreliable, after only a year (like, the phone would be on and have 5 bars, but incoming calls would go straight to VM)-- and I take very good care of my hardware. I like the iPhone, but it currently doesn't do everything I want, so I replaced the SLVR with an S-E K550i a month and a half ago... it's hands-down the best phone I've ever owned, and it was only $200 brand new in box and unlocked on eBay.

    Maybe it's just that the carriers in the U.S. only offer the lower-end S-E phones. I only looked at AT&T's phone offerings when I was looking for the SLVR replacement, and they were pathetic.

  1. nickgold2012

    Joined: Dec 1969

    0

    hmmm

    "Sure it's got its shortcomings, but so do my kids! But ask me if I'm very delighted w/ my purchase, and the answer is a resounding YES."

    You bought your kids?!?! ;-)

  1. Speckledstone

    Joined: Dec 1969

    0

    re: i've said this all...

    "Sure it's got its shortcomings, but so do my kids! But ask me if I'm very delighted w/ my purchase, and the answer is a resounding YES."

    I'll bet shopping for that purchase wasn't so bad either, eh? ; )

  1. ZinkDifferent

    Joined: Dec 1969

    0

    apropos...

    > Motorola was next to last among cellular > manufacturers when it comes to customer > satisfaction, with Sony/Ericsson at rock bottom.

    Surprising that Moto was not at the bottom, but it must have been a very thin margin that separated the two. S/E's North American offerings, by and large, are usually low-end, lame-a** phones - their high-end phones are slightly better, but generally not available around here.

    Nevertheless, what Moto drags down in terms of UI and interface design, S/E makes up in terms of lack of innovation, and lack of general usefulness.

    Nokia, I assume, leads far ahead of those two, and rightly so. Nokia, while not terribly innovative, builds solid phones, with solid features, that (generally) work (after several firmware upgrades).

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