10/18/2007, 2:25pm, EDT
Thursday, October 18th
Survey: iPhone surges in satisfaction, share
A new study from ChangeWave reports that the iPhone is surging in terms of both customer satisfaction and market share. The firm reports that, among its 3,654 respondents, the iPhone holds a 2 percent share -- which has increased by 1-percentage point since the last survey in July. ChangeWave calls this "solid growth in line with previous expectations." Furthermore, an astonishing 16 percent of respondents who plan to purchase a cell phone in the next 6 months say they'll buy an iPhone, placing Apple at the top among all manufacturers. Authors of the study also say that the iPhone appears set for a stellar debut when it launches in the coming months in Europe and Canada.
The iPhone has also achieved a stellar satisfaction rating. 82 percent of iPhone owners reported being Very Satisfied with their purchase, up 5-points since th previous survey in July, and by far the highest rating of any manufacturer. The only other company with a rating above 50% is Research-in-Motion (RIM). Meanwhile, Motorola was next to last among cellular manufacturers when it comes to customer satisfaction, with Sony/Ericsson at rock bottom.
Apple's US carrier for the iPhone, AT&T, didn't fare as well in the study. Verizon customers continue to give their company the highest satisfaction rankings in the industry, while lower satisfaction ratings continue to be a problem for AT&T. Previous ChangeWave surveys have identified the speed of AT&T's network as the top complaint among iPhone users.
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Sure it's got its shortcomings, but so do my kids! But ask me if I'm very delighted w/ my purchase, and the answer is a resounding YES.
Having used an iPhone for 36 hours, I came to the conclusions that: 1) it wasn't quite ready for what I wanted it do; 2) AT&T coverage is terrible in my area; and 3) man, I really wanted an iPhone. Every time I'm close to one, there's an instant struggle to keep my wallet in my pocket... I just keep telling myself that version 2.0 will be worth the wait (I just don't know if I can wait that long) :)
Maybe it's just that the carriers in the U.S. only offer the lower-end S-E phones. I only looked at AT&T's phone offerings when I was looking for the SLVR replacement, and they were pathetic.
You bought your kids?!?! ;-)
I'll bet shopping for that purchase wasn't so bad either, eh? ; )
Surprising that Moto was not at the bottom, but it must have been a very thin margin that separated the two. S/E's North American offerings, by and large, are usually low-end, lame-ass phones - their high-end phones are slightly better, but generally not available around here.
Nevertheless, what Moto drags down in terms of UI and interface design, S/E makes up in terms of lack of innovation, and lack of general usefulness.
Nokia, I assume, leads far ahead of those two, and rightly so. Nokia, while not terribly innovative, builds solid phones, with solid features, that (generally) work (after several firmware upgrades).