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Apple's iTunes U goes 'Beyond Campus'

updated 09:30 pm EDT, Thu October 18, 2007

Beyond Campus

Apple today expanded upon the free content available through its iTunes desktop software. Initially only offering lectures and videos from several universities, iTunes U section will expand on these by supplying debates from the Supreme Court, radio broadcasts on the civil rights movement, among other offerings in a new category they are calling "Beyond Campus". iTunes was originally designed as a gateway for its leading online music store (and less successful video store) as well as song/video and Apple device management for users.

iTunes U is a free service that enables universities to distribute content from course lectures or other supplied multimedia, as well as whether they wish for this information to be available to the public, rather than just to students and alumni.

Apple continues to expand iTunes--which along with its ubiquitious iPod--has helped it become the number three music retailer in the US.

Initially rolled out as an educational offering to university staff and students, the company took iTunes public earlier year, allowing them to access a wealth of online educational content. Currently more than 25 different universities offer content via iTunes, including Duke, Yale, and Stanford.

In the past Apple has also offered culturally significant events such as presidential debates and Steve Jobs' 2005 commencement address.

"But we found that there's a lot of educational content from other parties, and we thought it'd be a great opportunity to leverage iTunes U," Eddy Cue, Apple's vice president of iTunes, told the AP.

Current 'Beyond Campus' offerings include KQED's Science and Nature series, Einstein's Ethics (transcripts and podcasts), the MoMa's look at Richard Serra Sculpture, and more.

According to the report, the Apple exec also noted that a larger learning catalog for anyone -- in college or not -- helps to broaden the appeal of Apple's ecosystem of PC, devices, and software, including iTunes and iPod.

by MacNN Staff





  1. jtrwallace

    Joined: Dec 1969


    unsuccessful video store?

    That was kinda low of you MacNN. Less successful Video store? Give it more time. Video is a different medium and will have more hurdles. I would say for all the obstacles it's had to overcome its very successful. Point to a more successful online video store? Of course it's not as successful as the Music store but there really isn't any comparison currently.

  1. Constable Odo

    Joined: Dec 1969


    Lack of movie titles... supposedly the reason for not being successful. I don't know if Apple can coerce movie studios to put all their movies on iTMS. I beginning to think they don't like Apple anymore for gaining so much power.

  1. thinkman

    Joined: Dec 1969



    This is MacNN, isn't it? One would think you'd be smarter than to introduce a small note of negativity to your target audience. The story is excellent, but when I saw your first two "reactions", I wonder how many will take away from this anything more than what, though factual, comes off in the minds of "fanboys" as an Apple slam! Sad!

  1. sc_markt

    Joined: Dec 1969


    Where are video lectures?

    So where are the video lectures from these universities?

    An audio lecture is ok but it's much much more informative when there is a video lecture, especially in the science, mathematics, physics, and engineering areas.

  1. legalproblems

    Joined: Dec 1969


    News, not editorial

    I could care less whether inserted opinions were negative or positive observations about Apple. Why did he/she insert any opinion? Blurring the lines between news and editorial content continues to be one of the more insidious attributes of many journalists and it adds to an already cluttered world. I do not need someone's opinion injected into a very simple news article. I expect better from journalists in general, and MacNN in particular.

    I also agree that there is a certain cut 'n paste feel to the article. There's nothing inherently wrong with cut 'n paste but it certainly should not be noticeable.

    Where was the editor for this article or has that idea gone out the window?

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