updated 09:25 am EDT, Wed October 17, 2007
iTunes Plus cuts official
Though having first disclosed the information yesterday in a Wall Street Journal interview, with the results being felt almost immediately on the iTunes Store, Apple has now officially announced its price cuts for iTunes Plus. The company says that all tracks in the subsection are now just 99 cents, while still retaining their 256Kbps, DRM-free AAC encoding. Previously, Plus tracks cost $1.29. Apple also confirms that it has begun adding music from labels beyond EMI, namely indepedents such as Nettwerk, Sub Pop, Beggars Group and The Orchard. This is said to have created the "largest DRM-free catalog in the world," wording that may be a challenge to the likes of the Universal Music Group.
Universal has effectively turned its back on Apple, rejecting long-term iTunes contracts while aiding competition or creating its own. Nearly one in three music releases worldwide come from the label; artists include Rihanna, Sum 41, U2 and others.