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Apple reduces iTunes Plus pricing to $0.99

updated 03:40 pm EDT, Tue October 16, 2007

iTunes Plus now $0.99

Apple says it will reduce price of its DRM-free songs on its iTunes Store to 99 cents from $1.29, making it more competitive with Amazon.com, Wal-Mart Stores and other rivals in online music. In an interview, Apple CEO Steve Jobs said all iTunes Plus music, will feature the reduced price later today or tomorrow. iTunes Plus offers songs without digital rights management, or DRM, anti-copying software: so far, the only major label to cut a deal on DRM-free songs is EMI Group Plc, but Apple has also already begun adding new music to iTunes Plus from independent recording companies at 99 cents a song, according to the Wall Street Journal.

"It's been very popular with our customers, and we're making it even more affordable," Apple's CEO said in an interview cited by the WSJ.

Apple launched iTunes Plus with music from EMI in May at a 30 percent premium that standard iTunes songs, which are can be played back on any number of iPods, but are limited to five authorized computers.

Although Apple has continued to enjoy success in music sales--now the third largest music retailer--Amazon and Wal-mart have tried to gain market share with lower pricing for DRM-free songs. Amazon offers music for as low as 89 cents a song and has a wider selection of DRM-free music, the report said. Wal-mart sells music for 94 cents a track, but both have failed make inroads into iTunes' dominance.




by MacNN Staff

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Comments

  1. wr11

    Joined: Dec 1969

    0

    Competition

    Ahh, see what a little competition does!

  1. rtbarry

    Joined: Dec 1969

    0

    zOMG!!

    i demandz mah rebate or i'm finding some madskillz lawyerz to litigate AppleZ!

  1. zaghahzag

    Joined: Dec 1969

    0

    bigger files = more ipods

    Apple should want to sell higher bitrate aac files. they'd work to fill up people's ipods faster and thus make them obsolete more quickly.

    same with video files.

  1. ClevelandAdv

    Joined: Dec 1969

    0

    iTunes customer again

    Now I will go back to buying from itunes, at least the FRM-free stuff.

  1. dpicardi

    Joined: Dec 1969

    0

    no doubt

    there will be a lot of bitching and moaning of those who "upgraded" their music libraries a few months ago.

    Of well. Competition is GOOD for everyone.

  1. jimothy

    Joined: Dec 1969

    0

    Fold "plus"

    If the songs are the same price, why not just fold the "plus" store into the regular store? That is, if a song is available without DRM, only sell it without DRM. It's a bit awkward navigating two different stores.

    An argument against this would be if someone wants to purchase only DRM-free songs; the iTunes Plus store gives them a section just for that. But I suspect its much more common for a person to browse by artist or genre than "avec DRM" and "sans DRM".

    Finally, I suspect this will all become moot before long, when the only songs with DRM are those of subscription services.

  1. UberFu

    Joined: Dec 1969

    0

    they'll probably drop

    the DRM stuff where they can if they have matching songs DRM and DRM-Free at the same price_

    'Cuase who's going to voluntarily pay for a DRM file if it is lower quality and the same price as a DRM-Free / higher qulity alternative ?

    Kind of redundant huh ?

  1. glowingcactus

    Joined: Dec 1969

    0

    UK iTunes prices

    DRM versions still $1.59 (0.79UKP) plus version still $1.99 (0.99UKP)

    Rip-off Britain + Rip-off iTunes

  1. jimothy

    Joined: Dec 1969

    0

    Many still at $1.29

    Apple's web site (http://www.apple.com/hotnews) states that "iTunes Plus now offers over two million DRM-free tracks at just 99 cents," yet many of the "featured albums" that I spot checked have singles priced at $1.29.

  1. testudo

    Joined: Dec 1969

    0

    Re: no doubt

    there will be a lot of bitching and moaning of those who "upgraded" their music libraries a few months ago.

    not really, since Apple still charges 30 cents a song to upgrade your library.

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