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Apple coming to NYC: Brooklyn, Manhattan (concepts)

updated 12:40 pm EDT, Wed October 10, 2007

Fourth Apple store in NY

Confirming earlier reports, Apple may be looking to build a fourth retail store in New York located at The Edge in Williamsburg. The location boasts 75,000 square feet of retail space, according to the New York Post, residing near 1,350 residential condo units under construction alongside as many as 2,500 condos slated for development within a two-block area. The Edge runs along Kent Avenue from North 5th Street to North 7th Street near the shopping district along North 6th Street.

Separately, Apple may be re-investigating a corner retail location ranging between 3,000 and 5,000 square feet across from the Empire State Building. Development plans will cost up to $125 million, and city permits have already been issued to a firm which will set up scaffolding around the address as well as the adjacent addresses.

Financial records reveal that Apple would be the sole tenant of a 27,900 square foot building with a lease lasting through January of 2022, according to ifoAppleStore. Apple's annual lease payment would average $6 million, which equates to around $219.80 per square foot. The loan documents also state that Apple is obligated to construct a two or three-story building at the site.

Conceptual art follows of the new store design, courtesy of ifoAppleStore.

Apple recently signed a deal with India telecom giant Reliance for $19.3 billion to build a series of iStores that will showcase Macs, iPods, and eventually the iPhone. The agreement details the opening of 10 Apple iStores in India, with the first location expected to open in Banglore by the end of October.

by MacNN Staff





  1. usingpond

    Joined: Dec 1969


    haha yeah right

    There are no buildings in Williamsburg that look like that, and as long as there are hasidic jews and hipsters, there never will be. Apple might be planning a store there, but even considering that it will be so flashy like this is just laughable. If anything, it will be more along the lines of the SoHo store.

    Also, by doing this, Apple will be pulling a Starbucks on a well-known third-party retailer in the area, Mikey's Hook Up. That would really be bad, I mean, they're encroaching on Tekserve with the Meatpacking store, but this would be awful, since Williamsburg is so small compared to Manhattan.

  1. CeeDion

    Joined: Dec 1969



    Great. They wonder why they don't get more pervasive market share.

  1. laarree

    Joined: Dec 1969



    usingpond, there will be buildings like that soon in Wmsburg. The Edge is a 20+ story luxury condo tower being finished by the waterfront, soon to be joined by three more towers. The demographic in Wmsburg is changing, with thousands of new, more affluent residents expected to move in assuming all the condos being built or planned actually sell.

    I find it bizarre that Apple would choose Wmsburg as a location, considering the easy access to the store being constructed at 14th street and 9th Avenue just 5 subway stops away from this Brooklyn location.

  1. Fast iBook

    Joined: Dec 1969


    The concept...

    The visual concepts are for a building across from the ESB, or so the article seems to suggest. There has been, and will be a very strong effort to develop the west side of long island, as well as roosevelt island, because you have LIRR, and about 6 subway lines that would in effect connect all 4 store locations, including the one downtown on the west side. For anyone who has ever been to any apple store, you may not understand how packed full the ones in manhattan tend to be, building 2-3 more would relieve congestion and aid in furthering sales, which would likely increase apple's market share... as many people i talk to at these 2 stores are from another country....

  1. Fast iBook

    Joined: Dec 1969


    Not to mention...

    I may have failed to mention that CompUSA's macs are internet crippled, and very limited in what you can do, the ones at any apple store are pretty much wide open, because they get restored at the end of the afternoon shift (around 10 pm at the 5th ave store) to default display settings etc. Another good thing, is that people won't have to use cars to get to the stores, because mass transit would do the work for them, and further enhance the experience.

  1. davedawgnyc

    Joined: Dec 1969



    i don't know why everyone loves this cancer cluster neighborhood. benzene is soaked into the soil. why do you think everyone moved out of prime NYC waterfront property before the 'artists' moved in? google "williamsburg cancer cluster"

  1. Tanker10a

    Joined: Dec 1969


    Imagine IDG?

    The people at IDG must be chumping at the bits now. Simply imagine if MacWorld Expo had not been moved back to Boston?! Here in NY, Apple is carving a larger BIG foot! Imagine what these stores to be open could have attributed to MacWorld NY today?

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