apple news/media reports

10/10/2007, 12:40pm, EDT

Wednesday, October 10th

Apple coming to NYC: Brooklyn, Manhattan (concepts)

Confirming earlier reports, Apple may be looking to build a fourth retail store in New York located at The Edge in Williamsburg. The location boasts 75,000 square feet of retail space, according to the New York Post, residing near 1,350 residential condo units under construction alongside as many as 2,500 condos slated for development within a two-block area. The Edge runs along Kent Avenue from North 5th Street to North 7th Street near the shopping district along North 6th Street.

Separately, Apple may be re-investigating a corner retail location ranging between 3,000 and 5,000 square feet across from the Empire State Building. Development plans will cost up to $125 million, and city permits have already been issued to a firm which will set up scaffolding around the address as well as the adjacent addresses.

Financial records reveal that Apple would be the sole tenant of a 27,900 square foot building with a lease lasting through January of 2022, according to ifoAppleStore. Apple's annual lease payment would average $6 million, which equates to around $219.80 per square foot. The loan documents also state that Apple is obligated to construct a two or three-story building at the site.

Conceptual art follows of the new store design, courtesy of ifoAppleStore.





Apple recently signed a deal with India telecom giant Reliance for $19.3 billion to build a series of iStores that will showcase Macs, iPods, and eventually the iPhone. The agreement details the opening of 10 Apple iStores in India, with the first location expected to open in Banglore by the end of October.


Filed under: Apple

, , 7comments, del.icio.us, slashdot, digg, buzz


7 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
haha yeah right
0
10/10, 1:46pm, EDT
There are no buildings in Williamsburg that look like that, and as long as there are hasidic jews and hipsters, there never will be. Apple might be planning a store there, but even considering that it will be so flashy like this is just laughable. If anything, it will be more along the lines of the SoHo store.

Also, by doing this, Apple will be pulling a Starbucks on a well-known third-party retailer in the area, Mikey's Hook Up. That would really be bad, I mean, they're encroaching on Tekserve with the Meatpacking store, but this would be awful, since Williamsburg is so small compared to Manhattan.
Fresh-Faced Recruit
Joined Aug 2007
User is offline
Whew
0
10/10, 2:56pm, EDT
Great. They wonder why they don't get more pervasive market share.
Fresh-Faced Recruit
Joined Apr 2001
User is offline
Fancyburg
0
10/10, 5:41pm, EDT
usingpond, there will be buildings like that soon in Wmsburg. The Edge is a 20+ story luxury condo tower being finished by the waterfront, soon to be joined by three more towers. The demographic in Wmsburg is changing, with thousands of new, more affluent residents expected to move in assuming all the condos being built or planned actually sell.

I find it bizarre that Apple would choose Wmsburg as a location, considering the easy access to the store being constructed at 14th street and 9th Avenue just 5 subway stops away from this Brooklyn location.
Fresh-Faced Recruit
Joined Oct 2007
User is offline
The concept...
0
10/11, 3:41am, EDT
The visual concepts are for a building across from the ESB, or so the article seems to suggest. There has been, and will be a very strong effort to develop the west side of long island, as well as roosevelt island, because you have LIRR, and about 6 subway lines that would in effect connect all 4 store locations, including the one downtown on the west side. For anyone who has ever been to any apple store, you may not understand how packed full the ones in manhattan tend to be, building 2-3 more would relieve congestion and aid in furthering sales, which would likely increase apple's market share... as many people i talk to at these 2 stores are from another country....
Fresh-Faced Recruit
Joined Mar 2003
User is offline
Not to mention...
0
10/11, 3:46am, EDT
I may have failed to mention that CompUSA's macs are internet crippled, and very limited in what you can do, the ones at any apple store are pretty much wide open, because they get restored at the end of the afternoon shift (around 10 pm at the 5th ave store) to default display settings etc. Another good thing, is that people won't have to use cars to get to the stores, because mass transit would do the work for them, and further enhance the experience.
Fresh-Faced Recruit
Joined Mar 2003
User is offline
Williamsburg
0
10/11, 11:49am, EDT
i don't know why everyone loves this cancer cluster neighborhood. benzene is soaked into the soil. why do you think everyone moved out of prime NYC waterfront property before the 'artists' moved in? google "williamsburg cancer cluster"
Fresh-Faced Recruit
Joined Oct 2005
User is offline
Imagine IDG?
0
12/07, 9:13am, EST
The people at IDG must be chumping at the bits now. Simply imagine if MacWorld Expo had not been moved back to Boston?! Here in NY, Apple is carving a larger BIG foot! Imagine what these stores to be open could have attributed to MacWorld NY today?
Fresh-Faced Recruit
Joined Jan 2003
User is offline
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Turn your laptop into CASH: Sell us your used laptop. Working or not. Get money FAST. Instant online quote. Shipping is FREE.

Convert PDF to Word for Mac: Easily Convert PDF to Word Doc, Excel, and More. Fast and Accurate. No Registration Trial

Check Out the VIERA from Panasonic!: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

Convert PDF to Word for Mac: Easily Convert PDF to Word Doc, Excel, and More. Fast and Accurate. No Registration Trial

Check Out the VIERA from Panasonic!: Enter a New Visual Era with Panasonic VIERA HDTVs. An Enhanced Experience.

LANDesk® Made for Mac: Native Macintosh® Support. Pricing & Free Trial Download.

Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.