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Apple airs three new iPhone commercials

updated 02:50 am EDT, Mon October 8, 2007

New iPhone commercials

Apple this past weekend began airing new iPhone commercials touting the company's popular mobile device. The "real world' commercials feature a monologue delivered by a satisfied user about a particular iPhone feature in front of a black backdrop. Likely drawn from solicited user submissions, the simple testimonial-style commercials began airing throughout the US on Sunday afternoon and feature "life changing" stories; the commercials end with the user walking away from the backdrop -- which is revealed to be on the side of a street. The backdrop showcases the familiar signature white Apple logo as well as a closing plug for the Apple's exclusive US network partner: "Only on AT&T".

Doug touts the iPhone's unique Visual Voice mail feature as "one of the greatest advancements in the history of mankind" in a spot dubbed "Mankind", while Eliot talks about how easy it is to lookup information on the Web on his iPhone (ultimately allowing him to find the name of his lunch date and saving him from an awkward situation) in "Meredith". Finally, in "One more thing," Stephano says the iPhone replaces four different devices--his iPod, smart phone, regular phone, and camera--and is his "lifeline".










by MacNN Staff

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  1. Peter Bonte

    Joined: Dec 1969

    0

    No Ellen Feiss but ..

    Very nice commercials, i like.

  1. bloggerblog

    Joined: Dec 1969

    0

    Stephano is BS!

    This guy claims that he carried: 1- iPod 2- Camera 3- Phone 4- Phone for email

    So he couldn't find a phone that had a camera other than the iphone?!? And why didn't he just use the the phone that did emails? Why did he have to have a voice-phone and an email phone?

    I think he just wanted to advertise his business by being a brown-nose.

  1. JeffHarris

    Joined: Dec 1969

    0

    Good Ads!

    This is what I can do with my iPhone... Perfect. Now we all need officially unlocked iPhones!

    So. Where are the Macintosh ads like this?

    As for the guy with the Chelsea (West Side NYC) auto shop. I doubt he just went to J&R and bought 4 devices.

    I know how it went for me... I got a Palm, then a camera, then a phone and pretty soon, my bag was full... PLUS all the charging and syncing cables. That doesn't even count my MacBook Pro and all the junk I carry for that.

    iPhone or not, I'd still opt for a real camera, since phone cameras are pretty dreadful.

  1. ~bash $

    Joined: Dec 1969

    0

    fire this ad firm

    I didn't find these ads convincing. I didn't even like the people, unlike most of the switcher ads that followed a similar format.

    And the guy left his house with no keys -- does his iPhone start his car and let him back into his house too?? I'm sold.

  1. pt123

    Joined: Dec 1969

    0

    more advertising

    Yuck, more advertising interrupting my TV shows.

  1. testudo

    Joined: Dec 1969

    0

    Re: staphano

    This guy claims that he carried: 1- iPod 2- Camera 3- Phone 4- Phone for email

    So he couldn't find a phone that had a camera other than the iphone?!? And why didn't he just use the the phone that did emails? Why did he have to have a voice-phone and an email phone?


    Because some people have (a) a work phone, and (b) a personal phone. And the work phone is for, well, work, to do emails and such.

    I can't remember which site I was on (I think it was sprint), but they do offer a plan for the blackberry to give you internet/data, but not voice.

  1. bloggerblog

    Joined: Dec 1969

    0

    re: re: stephano

    ok fine… so how did the iphone solve his personal/work phone issue? the iphone is not a hybrid.

  1. ibugv4

    Joined: Dec 1969

    0

    in so many ways

    ChaitDay is repeating itself. This reminds me of the Newton Ads, in many respects. Apple needs to stick to no real world experiences, instead paying for top 40s music backgrounds and dancers draped in black.

  1. Fast iBook

    Joined: Dec 1969

    0

    Yes... unlocked..

    That way no cell web, OR visual voicemail! BRILLIANT IDEA! People need to shut the h*** up and sit the h*** down. If the iPhone is that important to you, having the most prevalent network would be the OBVIOUS way to go, but no, people want to use them with boost mobile, like some toy or status symbol. it's a frucking mobile portable electronic device. Pay or go away!

  1. lklarson

    Joined: Dec 1969

    0

    most prevalent network...

    In most of the country is NOT AT&T. And their Edge system is excruciatingly slow. Still, that choice saved me a lot of money. If it had gone to one of the EVDO carriers, I would have bought one at the first price drop. As it is, I get to play with my cousin's when he visits (It really is a cool device!), and continue to use my phone that works more places for calls, and my wireless card that works more places in my PowerBook for my internet access.

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