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BlackBerry sales unfazed by iPhone

updated 08:45 am EDT, Fri October 5, 2007

BlackBerry Sales Unfazed

Research in Motion's profits from its BlackBerry smartphones have doubled in the first financial quarter of competition with the iPhone, the company revealed late yesterday. Although Apple said it had sold more than one million iPhones weeks before the end of the September quarter, the California firm's Canadian rival said it had shipped about 3 million BlackBerry units worldwide and established nearly 1.5 million new BlackBerry "push" e-mail accounts. This translated to earnings of $287.7 million during the same period, more than twice the $140.2 million from the same period a year ago.

The spike was attributed largely to the rapid growth of its still-young mainstream devices, which included the addition of new versions of the BlackBerry Curve and now accounted for 30 percent of all sales. Business phones with a wider appeal, like the Wi-Fi enabled BlackBerry 8820, were also credited with helping the company's bottom line.

International sales were also increasingly essential, according to the company. RIM's summer was characterized by introductions of new models in other countries, bringing the company's phones to 300 international carriers. In many cases, the expansions represented the first instance in which a major BlackBerry model was available in a given country, the company said. Sales outside of Canada and the US now amounted to 32 percent of RIM's income.

By contrast, Apple's sales have been limited exclusively to the US for its first cellphone and are only set to expand in November, when the company officially opens sales of the iPhone in the UK through O2 and in Germany with T-Mobile. France is also slated to receive the handset through Orange but has not seen an official announcement.

Regardless of relative availability of competitors, RIM remained confident that its sales would continue to grow by the end of 2007 following multiple smartphone introductions late last month and early this month, including its first-ever CDMA-based BlackBerry Pearl as well as the first BlackBerry Curve with Wi-Fi.

by MacNN Staff




  1. scottnichol

    Joined: Dec 1969


    not bad, really

    so, apple, an absolute newcomer to the smartphone industry sold 1 million units. RIM, a long standing competitor in the field sold 3 million units (i'm assuming in the same time frame). i'd say that's not bad for an initial offering from apple.

  1. mgpalma

    Joined: Dec 1969



    It will be interesting to see what impact International markets will have on iPhone sales this next quarter.

  1. Eldernorm

    Joined: Dec 1969


    But you must remember

    In business, there is always a 3-6 month lead time to spend money. You have to get the money in the budget, then do POs then have a competitive bid or prove there is no competition, then you get to do an actual buy.

    Apple iPhones have only been out for 3 months. I would say to take a look at sales in say 6 months and then forcast sales.

    Palm is already down and almost out as we speak. Remember, companies do not buy if they think that the supplier is going away. No future support for the product. :-)


  1. gudin

    Joined: Dec 1969


    not same target market

    Blackberries traditionally have been much more business-centric anyway, and the iPhone is decidedly more consumer centric. Not really the same market, although both can cross into the other's territory to some extent.

    I say, good for RIM and good for Apple.

  1. pottymouth

    Joined: Dec 1969



    I love my iPhone but it sure ain't a blackberry. They are completely different products meant for completely different markets.

  1. ClevelandAdv

    Joined: Dec 1969


    Overly confident

    I think that RIMM's forecast will turn out to be overly optimistic for the next quarter. Much of their growth is in countries which the iPhone will soon be available. The iPhone will also introduce a 16GB 3G model. iPhone will get new features after the release of Leopard, when Apple developers are freed up to add these features.

  1. lockhartt

    Joined: Dec 1969


    I agree

    with gudin and pottymouth, the iPhone is in a completely different market.. for now. Apple explicitly said that the current iPhone was not targeted at corporate user, and it really isn't. Once the 3rd-party developer paradigm is worked out and or more corporate product adopt an iPhone-friendly delivery method, then we can start comparing the two platforms.

  1. exca1ibur

    Joined: Dec 1969



    Last I checked the iPhone wasn't available international yet, they give international numbers for the BlackBerry, hmm. I wonder how many they sold in the States alone to have a real comparison? Even still I agree with you all they aren't really direct compeditors as well.

  1. Constable Odo

    Joined: Dec 1969


    Not competitors yet...

    I still say it's a pity that the iPhone with such a powerful OS hasn't yet tried to kick RIM where it lives. It's a bit early yet in the iPhone product cycle, but I'd love to see them slug it out. I'm sure they'll eventually face each other in about six months to a year. Apple is going after a larger market right now and I suppose that makes the most financial sense. The more people see the iPhone, the better. They'd better not s**** this one up. Man, those French guys are giving Apple a hard time.

    RIM has a good number of years on Apple in the handset business, so it'll take some time to catch up and pass them. Maybe about three years time.

  1. Roehlstation

    Joined: Dec 1969


    Keep in mind

    That the iPhone is a CONSUMER product

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