toggle

AAPL Stock: 119 ( + 1.4 )

Printed from http://www.macnn.com

O2 to push iPhone with new ad campaign

updated 02:10 pm EDT, Thu October 4, 2007

O2 iPhone ad campaign

Apple's iPhone service provider in the UK, O2, is planning to embark on a multi-million British pound advertising campaign in conjunction with the Cupertino company later this month. Reuters reports that O2 UK Chief Executive Matthew Key is claiming it will be the "most significant campaign" in period leading up the crucial Holiday season. The CEO is also alleging that 80 percent of O2 UK's "high-value" customers wanted an iPhone, and a whopping 40 percent of the higher-spending customers on rival networks would be prepared to switch operators to get the handset. The report also speculates that O2 may be giving away 20 to 30 percent of voice and data revenues in return for the exclusive "multi-year" contract to sell iPhones. O2 iPhones will be tied to an 18-month contract with O2.

Following the announcement of the UK iPhone deal with O2, Apple chief Steve Jobs and a representative of UK cellular carrier O2 agreed to a Q&A session during Apple's special event at the Regent Street store in London. Among other revelations, Jobs said the faster third-generation ("3G") wireless technology will come to iPhone once the company can maintain at least five or more hours of battery life, countering recent claims by analysts, The industry has been waiting for faster mobile connectivity, as many have lamented the speeds of the woefully slow AT&T EDGE network.

Apple will begin seling the iPhone in the UK starting November 9th. The device will be available for 269 without any rebates or subsidy and will be offered with three separate plans: 35, 45 and 55 per month. Each of the three plans will offer free data traffic along with access to a network of 7,500 WiFi hotspots, while users will billed for their calls and messages.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. testudo

    Joined: Dec 1969

    0

    Good!

    Because there just isn't any advertising for Apple's new flagship product.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

toggle

Most Commented