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Viacom pushes for stronger DRM

updated 12:20 pm EDT, Tue October 2, 2007

Viacom pushes strong DRM

To fight piracy, companies should be installing more DRM safeguards, says Viacom CEO Philippe Dauman. Speaking at a summit of the US Chamber of Commerce, a business lobby group, Dauman has complained that it is now far too easy to copy media illegally, and that companies should be be spreading the use of both watermarking and DRM restrictions. Additionally, he would like content aggregators, ISPs, hosting companies and site operators to further collaborate with corporations, something which is already said to be happening in Viacom's case. Regarding Viacom's lawsuit against YouTube, Dauman says the company hopes to "clarify the rights and responsibilities of all media and content owners in the digital age."

Dauman's statements would appear to run contrary to industry trends, as a number of companies have deliberately rejected DRM in order to attract more shoppers. Sites like eMusic have long been DRM-free, and Amazon's recently-launched MP3 service has been suspected of deliberately competing with Apple's iTunes Store, which features a DRM-free subsection called iTunes Plus.

Viacom is one of the largest media companies in the world, owning TV stations such as BET, Comedy Central and the MTV/VH1 networks, as well as websites and game companies, such as "Guitar Hero" maker Harmonix. [via Crave]




by MacNN Staff

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  1. jimothy

    Joined: Dec 1969

    0

    Amazon

    "Amazon's recently-launched MP3 service has been suspected of deliberately competing with Apple's iTunes Store."

    It sounds as if you're accusing them of a crime.

  1. Eldernorm

    Joined: Dec 1969

    0

    old world think

    These company executives that are stuck in the past are going to kill their companies. Maybe we should protect the "Horse and buggy whip" cause you know, some cheap CEO is afraid to compete. :-)

    The sad thing is that these people have no idea how to protect the media, they just think that "someone" should do "something" to save their hides.

    Its just sad. :-(

    en

  1. horvatic

    Joined: Dec 1969

    0

    More DRM? CRAZY!!!!

    Come on Viacom are you crazy, there's to much DRM today and it is hurting sales not helping them. The more you copy protect your products the more people will find other means of getting them. What that translates into is you lose more business and more money not the other way around. Accusing the very people who buy your products of stealing isn't going to help your case either. STOP THE DRM NON-SENSE ALREADY AND JUST SELL YOUR PRODUCT! Guarantee you will have way more sales and less of the other way around if you give up DRM, not increase it. DRM is a dead end as there will always be a key to unlock it. So why bother and waste more money on it instead of getting rid of it and just making more money on sales of your product that people can enjoy freely and rightfully so.

  1. robttwo

    Joined: Dec 1969

    0

    Oh brother

    The only DRM they should be worrying about is the DRM that will be attached to their severance packages.



    DRM - "Didnt realize much"

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