updated 10:45 am EDT, Tue October 2, 2007
"It's all about the iPod"
Marketing brands to teenagers in the UK is becoming increasingly difficult, according to a new report, but Apple's iPods, MacBooks, and iPhones are currently top picks amongst selective teens overseas. A report from Telegraph.co.uk reveals that teenagers who were asked what brand they most wanted chose Apple. Specifically UK teens cited the iPod, MacBook, and iPhone as the most desired items. "It's all about the iPod right now," said one teen interviewed at the Piper Jaffray consumer conference in London. Interestingly, even those teens with broken iPods said they refused to purchase items from Apple rival Sony, suggesting that Apple has successfully maintained customer loyalty amongst teenagers in the UK. What's more, young UK shoppers are increasing in numbers and are spending more than ever before, according to the report.