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Feist sales soar thanks to iPod nano ad

updated 01:05 pm EDT, Mon October 1, 2007

nano propels Feist

The use of Feist's song "1, 2, 3, 4" in an iPod Nano television commercial that's saturating the airwaves has resulted in a major sales boost for the Canadian singer's track. In the early part of September, Feist's single was moving about 2,000 downloads per week, and the album was selling at a rate of about 6,000 per week based on figures from Nielsen SoundScan. Most recently, however, the track is moving more than 73,000, hitting number 28 on the Billboard Hot 100. Nielsen's BuzzMetrics, which monitored the number of searches for terms like "1234," "iPod," and "Nano" found that after Labor Day weekend, when the ad was played repeatedly, discussion of the iPod Nano ad was boosted 402 percent, according to Reuters.

Apple's third-generation iPod nano, featured in the spots, offers a larger, 2-inch screen with a 320x240 resolution that supports video playback as well as the high-quality games that first shipped with the fifth-generation iPod; Sudoku, Vortex, and one other game are included out of the box, according to Apple. The design completely eliminates the use of plastic end caps while becoming even thinner than before at 0.25 inches. The higher 204 dots-per-inch resolution -- the most ever for an Apple-made device -- includes a new split-screen interface that shows album art and other content on one side while scrolling through menus on another. Cover Flow is now a part of the design and lets users brows music and videos by album covers or video previews, viewing track details after selecting the album.




by MacNN Staff

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Comments

  1. sputschic

    Joined: Dec 1969

    0

    Feist

    Is a huge sellout. Was *SO* over years ago.

    Sort of like the Mac community ever since the iPod went PC-compatible.

  1. Terrin

    Joined: Dec 1969

    0

    Right

    I get it sputshic, as soon as an artist makes a little money from the masses they are a sell out. Same with Apple.

    Both Feist and Apple should have just been happy in their irrelevancy. Soon they both would have left the earth, and few would have been the wiser.

  1. sputschic

    Joined: Dec 1969

    0

    Following the herd

    "terrin," are you a switcheur? Because only a PC user would be so concerned about market share. Get thee to an accountancy.

  1. malax

    Joined: Dec 1969

    0

    interesting irony

    The number one track sold on the AMAZON MP3 store is 1234. So an Apple ad is throwing money to the Apple iTunes Music store's newest, most formidable competitor. No big deal in the bid scheme of things, but ironic nonetheless.

  1. palane

    Joined: Dec 1969

    0

    Market share matters

    And if the Mac community is *SO* over since the iPod went PC compatible, how come market share is up? Hmmm...

    P.S. Go find your own accountant. I've been using a Mac since '85.

  1. DCW

    Joined: Dec 1969

    0

    Yeah, but...

    Can it possibly be as straight-forward as: Apple heard the song and thought it would fit nicely in the ad? and that Fiest is just tickled by all the extra sales and being tied to a company with a high cool quotient as Apple? I dunno; it seems like a win-win for everyone. What's the beef? I'm far from a pop/rock fan, but hey - after hearing this song and seeing the commercial, I might purchase the track myself. -dcw

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