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Bang & Olufsen, Samsung launch Serenata phone

updated 09:30 am EDT, Mon October 1, 2007

B&O and Samsung Serenata

Danish home theater designer Bang & Olufsen and its partner Samsung today made the promised release of the Serenata. The new version greatly expands on the almost exclusively calling-oriented Serene with a much stronger emphasis on music: a dedicated music key brings up a music player and an iPod-like, touch-sensitive scroll wheel is used to pick tracks as well as place calls. The phone stores a relatively large 4GB of music through built-in flash and plays AAC, MP3, and the rare WMA Lossless format.

Even headphones or speakers are largely unnecessary, Samsung says; a Bang & Olufsen-made loudspeaker not only produces distortion-free sound but creates a psychoacoustic effect that adds to the perceived bass level without the need for a subwoofer. When private listening is necessary, a pair of EarSet 3 earbuds from the Danish firm also provide better-than-usual audio quality.

The Serenata is also bundled with a rare dock that charges the phone, provides line-out audio for speakers, and a USB connection that syncs files and music with both Macs and Windows PCs; extra software will transfer music from iTunes, claims Bang & Olufsen. Although limited to a 900/1800/1900MHz GSM radio with 3G Internet access available only on the 2100MHz band that goes unused in North America, the handset should ship worldwide in the near future. Pricing has not been made available.

by MacNN Staff




  1. Skanoza

    Joined: Dec 1969


    Nice electric shaver!

    Those slick pictures and clean curves can hardly conceal the bad design.

    1. The controls are located above the screen, which goes against natural operating ergonomics, especially in casual everyday situations. How did B+O get this wrong? General rule of good design:controls at the bottom, viewing area at the top. This has been established since the days of a calculator!

    2. The listening piece slides out from the back?! This can get uncomfortable especially when you are trying to listen better and get the earpiece closer (B+O should have learnt from earlier Nokia phones). It's not a comfortable fit in your hands too.

    3. Samsung User Interface? No, thanks.

    And all along, i thought B + O was a good design Co.. Go back to Design School, you overrated airheads!

  1. scottnichol

    Joined: Dec 1969



    i agree, controls at the top are bad, bad, bad design. as i'm using my hand to work the scroll wheel it will be covering the display!


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