updated 01:20 pm EDT, Fri September 28, 2007
iPhone causing switch
A new study from Consumer Insights reveals that a growing number of Americans are choosing to ditch their landline telephone service in favor of mobile devices, with a primary driver being the iPhone. "Flashy, do-it-all handsets like Apple's iPhone have increased awareness and demand for extra features. áIn fact, since its release, Wireless Toyz' (who funded the study) sales of smart phones (for example: BlackBerry, Treo, Upstage, Q and Chocolate) have increased," said officials from Consumer Insights. The study broke down mobile phone functionality feature-by-feature, exploring which were most important to those who have severed their landline ties: Caller ID - 78 percent; Camera - 58 percent; Ring tones - 56 percent; Text messaging - 55 percent.
The study also claims that increased demand for feature-rich devices and emerging content indicates a shift in consumers' cell phone decision-making process is on the horizon. "This is an interesting time to be in the wireless industry," said Kuperstein of Wireless Toyz. "As handsets begin to drive purchasing decisions, customers are demanding a greater selection of mobile phones and calling plan options. This suggests a shift from cost to features when selecting and purchasing a cell phone."