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Exclusive: Gateway talks about One, the iMac

updated 12:00 pm EDT, Thu September 27, 2007

Gateway Interview for One

Ahead of the announcement of the One, Gateway product manager Glenn Jystad answered questions from Electronista about the company's new all-in-one PC. The company gave us new insights into the design philosophy behind the One and whether it will stay tied to the US. It also answered one of the most pressing questions in the wake of the One's launch: how the Vista PC would fare against its most obvious competitor, Apple's new aluminum iMac. Read on for a transcript of the interview.

Let's face it: the One will inevitably get comparisons with the new iMac, even though both were developed without a direct influence on each other. What do you believe Gateway is doing with the One that Apple wouldn't (or couldn't) do?

We're competing against desktops in general, not necessarily against Apple. The Windows world is a much more competitive space; we have to compete against a lot more products. As such, we have to offer the benefits of a traditional desktop - it has to be user accessible and offer lots of expansion, numerous ports and it has to be serviceable. With Gateway One, users can open it up and add a standard desktop hard drive - right from another PC. (The iMac has a limited number of ports and other than a proprietary memory upgrade, it is entirely non serviceable.)

The unique power adapter (which breaks out some of the computer's expansion ports) and a few other elements are definitely things we haven't seen before, or seen very often. Has Gateway made any changes to its design team or its philosophy to encourage this sort of thinking?

The power adapter's unique design was a result of a strict commitment to the design aesthetics. The design called for ONE cable. We didn't want to compromise that. One of the decisions we made was to differentiate between permanent connections (you have to accommodate these or you comprise the product) and temporary connections (users choice). So this power adapter is key to the overall design.

Is the One shipping internationally, or is it a US-only release? And will users be able to customize the system when ordering, or are the configurations we see what we get?

It will be available in other countries later in the year. There are 3 fixed configurations, it is not customizable.

The One is much sleeker than the earlier Profile 6 and targets places outside of the computer den. Is this a sign that Gateway wants to move more elements of its home PC line out of their familiar roles and shapes? Or will the One remain by itself for the foreseeable future?

The One will remain somewhat unique for the foreseeable future, but it represents a trend we expect to continue. We are definitely trying to move the PC from the back home office into more mainstream locations in the home. Part of the reason consumers purchase notebooks is because they can be placed in more convenient locations. But if they want a larger monitor than what's available on a notebook, they're stuck with a traditional PC design. This design offers the best of both worlds.

Thank you for your time.

by MacNN Staff




  1. elroth

    Joined: Dec 1969


    no influence?

    "Let's face it: the One will inevitably get comparisons with the new iMac, even though both were developed without a direct influence on each other."

    What a pandering (and untrue) statement by the Electronista interviewer.

  1. Tralthamidor

    Joined: Dec 1969


    No wires

    Wow, somebody was finally able to make a computer with no wires, not even a power cord...

  1. Mr. Strat

    Joined: Dec 1969


    But it's a Gateway

    Gateway hasn't made a decent computer ONE.

  1. JohnnyFive

    Joined: Dec 1969


    re: no wires

    i assume you're referring to the photograph in the article.

    in fairness to gateway, the imac ad shows the finder running without the powercord attached either. it's advertising.

  1. Jonathan-Tanya

    Joined: Dec 1969


    by the apple bowl

    "targets places outside of the computer den." Judging by the picture, they want to move the pc out of the office, and onto the kitchen table beside the fruit bowl.

    I agree with their comments about laptops....I never wanted a laptop because I was happy with my much higher powered, and much more expandable desktop, until one day I bought a used laptop. Then I bought a new one. I cannot go back to a desktop now...because the laptop can go anywhere in my home and it is convenient. I wasn't looking to have a desktop that looks good on a kitchen table...they completely miss the point of portability.

    I don't necessarily demand a battery operated device, in truth, I plug in the laptop almost every time, watching the battery tick tick tick, is enough to drive me mad....but I still need it completely integrated, such that I don't have to carry the keyboard separately or mouse separately...and it needs to go on odd surfaces like a mattress, or couch cushion, etc. This one is not going to replace my laptop choice, even though I feel like I'm precisely the person who would want the computer out of the computer den.

  1. trevc

    Joined: Dec 1969



    One thing I hate about my iMac is the iSight is at the angle of my monitor, it be nice if there was a little 'play' in it.

    Also would be nice if it went up and down along with the angle.

    The Gateway doesn't even seem to have the screen angle. With me sharing the computer with kids to adults, I'm always adjusting this.

    It's more than just about appearance.

  1. sgirard

    Joined: Dec 1969


    Proprietary Memory

    "The iMac has a limited number of ports and other than a proprietary memory upgrade, it is entirely non serviceable."

    Huh? I didn't know the iMac had proprietary memory or a proprietary memory slot. I learn something new everyday.

  1. tomodachi

    Joined: Dec 1969




    thanks for pointing that out. I was just about to say that meself.

    If you want to go minimalist in terms of wires, the iMac will still have the upper hand on this as it only requires the power cord sans a fugly power brick (w/ the optional bluetooth keyboard and mice). In a setting like this (kitchen counter), the positioning of the power brick is going to be problematic either way. You don't want it on the floor where it'll get dirty, if not electrocute you and zap the computer when there's milk spillage, and you don't want it up on the counter, which will destroy the aesthetics.

    But, with its faults, obvious imitations (homages, whatever), and all, you'd have to be damn hardcore Apple fanboy not to admit that this is a pretty nice looking computer.

  1. Roehlstation

    Joined: Dec 1969


    re: proprietary memory

    You didn't know that the iMac used a proprietary memory and slot, because it doesn't, It is a standard PC2-5300 (667MHz) chip in a standard 200 pin SO-DIMM slot. (Just like any current notebook.)

  1. dliup

    Joined: Dec 1969



    iMac Aluminum, released August 7, 2007. It's now late September and it's been 7 weeks.

    7 week seems to be enough time to knockoff the design of the iMac to make some software rendered product images. I guess they are still trying their best to mimic the iMac specs (but using much weaker processors).

    iMac has better specs, better price, AND OSX. Enough said.

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