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Vertu expands Ferrari phone lineup

updated 02:50 pm EDT, Mon September 24, 2007

Vertu Ascent Ferrari 60

Luxury cellphone maker Vertu has introduced another Ferrari phone, likewise intended to promote the car company's 60th anniversary. The Ascent Ferrari 60 is based on the Ferrari 612 Scaglietti, and comes preloaded with both ringtones and wallpapers of the car; to further the effect, it is built with a titanium shell, and has a leather back made of the same material as a Ferrari seat. Detail extends down to the screws, which are the same Philips type used in Ferraris.

The 60 is intended to be an extremely rare commodity: similarly to the Ascent Ferrari 1947, which had 1,947 copies made, there will only 60 units of the new phone, each shipped in a special case. Bundled are a Vertu Aerius headset, a valve from a Ferrari F1 car, and a special service plan, granting biannual maintenance with the option of replacing the leather if necessary. No pricing or even distribution schemes have been published, but given the phone's rich target audience, it might only be sold on a per-request/invitation basis. [via Sybarites]





by MacNN Staff

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