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Report: Mac surge, subnotebook next quarter

updated 02:00 pm EDT, Fri September 21, 2007

Report: subnotebook coming

Surging Mac sales are expected to beat Wall Street expectations by nearly 400,000 units, Apple is readying a new 10-inch to 12-inch subnotebook for next quarter, and Apple's total worth is twice that of rival computer maker Dell, according to Apple is expected to sell 2.35 million iMacs and MacBooks this quarter, fueled by back-to-school shopping as well as a recently refreshed iMac. Sources cited by say APple is planning to unveil a widely rumored subnotebook with sleek round edges that weighs less than 2-pounds. The subnotebook is expected to debut next quarter in time for the busy holiday shopping season, and Apple is reportedly telling employees to cancel vacation plans between Thanksgiving and Christmas to prepare for a year-end sales push.

Apple in mid-August filed for a patent on retractable notebook ports that may well find their way into a smaller, slimmer model in the near future. The retractable ports would allow users to fold each port not currently in use into the base of the laptop, leaving exposed only those ports in use. The fold-in ports would also reduce the required size of a potential notebook, and would allow for a slick tapered edge around the base of the device when all ports were retracted.

Apple also patented a low-profile memory slot in early September that could find its way into the tiny notebook.

by MacNN Staff




  1. jdonahoe

    Joined: Dec 1969


    good news and bad news

    The sub notebook sounds great, but the special "patented" memory is going to be expensive.

  1. sputschic

    Joined: Dec 1969



    What's with the beancounters and their obsession with market share, anyway? I wish Apple hadn't sold out to PC users.

  1. hayesk

    Joined: Dec 1969


    Re: ugh

    Apparently mixed in with capitalism is the notion that for you to succeed, you have to beat everyone else. It's not enough to carve out a nice share of the market and maintain a healthy business. You are only considered successful if you get more, more, more!

    Unfortunately, for every winner, there is a loser - you can't grow forever. Just ask those in the real estate market.

  1. Flying Meat

    Joined: Dec 1969


    in other news

    Apple to buy Dell, close Dell's doors and return Dell investors their money. Film at 11:00!

  1. Smurfman

    Joined: Dec 1969



    sputschic wrote:

    "What's with the beancounters and their obsession with market share, anyway? I wish Apple hadn't sold out to PC users."

    Sold out to PC users? What are you talking about?

    Making the Mac more attractive to consumers and more popular in the marketplace has tremendous advantages to the entire platform (and to the computing world as a whole).

    I'm so sick of Window's users in and out of the corporate world who claim (without Mac experience) that their way is THE only way and Macs are "just toys" or "Macs are great for graphics but nothing else", etc., etc.

    This past 12 months has been dramatic for the MAc market. I have noticed MANY of my co-workers, family members and friends showing a growing interest in the Mac.

    This will surge in Mac interest is due to a number of factors. The Intel processors used in Macs now are a good part of that reasoning. iPod and iPhone is another good reason. iLife is another reason.

    This surge in Macs will help Mac software developers, which will spur more Mac software. The surge in Macs will also help with the acceptance and use of Macs in the corporate world.

    Apple didn't sell out... They've been thinking smart for a number of years now and it's paying off.

  1. Smurfman

    Joined: Dec 1969


    re: huh??

    Wish these forums allowed for editing... I just re-read my post and, man... did I make some typos. Sorry English grammar gurus.

  1. chas_m




    Dell sells Windows PCs and it's worth is only HALF that of Apple?

    They should, in all seriousness, consider firing Michael Dell, closing the doors and returning the money to the stockholders.

    Or at least bar Mr. Dell from making asinine, arrogant statements that put a fire in their competitors' bellies. :)

  1. MacnnChester

    Joined: Dec 1969


    Worth vs. Value

    Apple is growing in the exact opposite way as Dell did.

    Capitalism needs to be shown that success is found in many ways and that value is given and taken away - not manufactured.

  1. PhotoBug

    Joined: Dec 1969


    i miss the old apple

    Apple used to be about the Quality not the Quantity as others are talking about... its not how many you sell that makes you good. Apple used to have the Best computers on the market, long lasting and dependable... my first intel machine was awful and plagued with problems and i am constantly hearing about ipod issues and laptop screens being cheap and people just not being as happy with their purchase. if i'm going to pay a premium for my mac/ipod i want it to be something worth my money.

  1. panjandrum

    Joined: Dec 1969


    Quality control issues

    Photobug: I also agree that the Macintosh line in general has been degrading in quality. But, keep in mind it is *still* better than anything else out there. Disappointing as it is to see this long slow slide towards lower quality, at least it has allowed Apple to stick around. I have a feeling that if they had not managed to drop their prices like they did, they would be gone by now...

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