updated 05:00 pm EDT, Wed September 19, 2007
NBC one-week downloads
NBC.com today unveiled a new service called NBC Direct that brings the network's primetime and late-night TV shows to users' desktops for a full week after the shows air. "With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they [watch] their favorite entertainment," said Vivi Zigler, vice president of NBC Digital Entertainment. "Not only does this feature give them more control, but it also gives them a higher quality video experience." A beta version of the new service will begin serving up shows to Windows users in October by providing full episodes which will expire one week after they are broadcast. A Mac version is planned at an unspecified later date. Content slated for availability during NBC's launch of the new service includes "30 Rock," "Bionic Woman," "Friday Night Lights," "Heroes," "Life," "Late Night with Conan O'Brien," "The Office," and "The Tonight Show with Jay Leno," according to ComingSoon.net.