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HTC: iPhone price cut won't hurt anyone

updated 08:50 am EDT, Thu September 13, 2007

HTC on iPhone Price Cut

The recent iPhone price drop won't have a significant effect on any of Apple's rivals in the cellphone industry, according to HTC chief finance officer Hui-ming Cheng. While the cut was significant, the reality was that Apple's $399 price was still $100 to $200 more than many of its rivals after factoring in carrier subsidies, Cheng said. The executive made the remark in advance of the release of multiple high-profile phones from HTC which are likely to match or beat the iPhone in terms of price after discounts, such as Sprint and possible T-Mobile editions of the Touch. The touchscreen device has often been described as the most direct challenger to the iPhone given its touchscreen emphasis and a worldwide release.

The provocative statement comes after reports that the Taiwan-based handset maker might have grounds for a lawsuit over Apple's use of the iPod touch name based on the similarity in functions between the iPhone-based device and the Touch, which was released in Europe this spring. Apple has so far refrained from responding to either claims and has only argued that its price cut on the iPhone was an "aggressive" move to make the iPhone more affordable for the holidays.




by MacNN Staff

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  1. chulitomio

    Joined: Dec 1969

    0

    deleted

    deleted

  1. Herod

    Joined: Dec 1969

    0

    sure

    thats why black berries are down to 29.95.

  1. chulitomio

    Joined: Dec 1969

    0

    Surprise

    What would you say no matter what in her position anyway? Corporations are lies surrounded by four walls.* "Oh oh yes, our product is $100 - $200 cheaper, but not only that, not only that, but it's really $200-$300 nicer! Our product is better in every way!"

    Never heard a company talk like that.

    *This is all inclusive. Apple too.

  1. chulitomio

    Joined: Dec 1969

    0

    deleted

    deleted

  1. jarod

    Joined: Dec 1969

    0

    LOL

    Who's HTC anyway? HTC = Had a Tiny Chance? LOLLLLLLL

  1. madgunde

    Joined: Dec 1969

    0

    LOL

    Ladies and gentlemen, we may have found the former Iraqi information minister's soul mate!

    http://www.brainyquote.com/infominister.html

    Talking about living in denial!

  1. mgpalma

    Joined: Dec 1969

    +1

    The price drop won't hurt

    The fact that their IS and iPhone is what will hurt, price drop aside.

  1. Rezzz

    Joined: Dec 1969

    0

    moot

    5+ billion in iphone sales by calendar '09.

    even a marginal piece of the action means a lot.

  1. njfuzzy

    Joined: Dec 1969

    0

    What else can they say?

    Well, what else could HTC say:

    - Nevermind, we give up, we can't compete. - We're peeing ourselves. - Our device is cheaper, but kindof crappy. - We're hoping to get the high school market. - We wish we could get away with Apple's business model, but we have to let the carriers subsidize our devices.

  1. testudo

    Joined: Dec 1969

    0

    Re: what else ...

    We wish we could get away with Apple's business model, but we have to let the carriers subsidize our devices.

    Carrier subsidy doesn't affect the crappiness of a product, just how disabled or how much it costs.

    And Apple's phones are subsidized (or do you pretend not to count those monthly kickbacks that AT&T pays for each iPhone subscriber?)

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