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Apple to hold UK press event Sept. 18th

updated 09:30 am EDT, Thu September 13, 2007

Apple UK press event

Members of the British press are receiving a mysterious invite to an Apple UK event, accounts say. Sent by e-mail, the invite contains very little information; primarily it directs people to Apple's Regent Street store in London, where a press conference will be held September 18th, starting at 10AM GMT (5AM EST). Instructions are given for transporation and parking options. The only indication of the conference's subject is a one-line header, "Mum is no longer the word."

While containing no specific references, speculation suggests that the header is referring to the iPhone, which has so far been absent from Europe. Apple may use the Sept. 18th event to announce the UK carriers of the product, or possibly even the carriers for all of the continent. The German version of the Financial Times has reported that O2 is the most likely carrier for the UK, while France will be assigned to Orange, and Germany will be tied to T-Mobile. The O2 connection has been backed up by the installation of EDGE technology the current iPhone is dependent on.

Some prior reports have tapped Vodafone as a European carrier, but CEO Arun Sarin has publicly opposed adopting smartphones without the 3G speeds many of its customers are used to.




by MacNN Staff

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Comments

  1. dynsight

    Joined: Dec 1969

    0

    All you need is love

    Too bad the event isn't on Abbey Road or Penny Lane. I am sure they will get by with a little help from their friends, after they get back.

    Oh, I should just let it be!

    (I know I will burn in h***, but could not resist)

  1. Clive

    Joined: Dec 1969

    0

    mum

    Maybe this is too anglophile to decipher for American readers. "Mumís the word" means donít say anything, or "keep it Mum" means keep it quiet. If you no longer need to keep it quiet then you're probably talkingÖ

    What Apple product would you use to talk with?

    Perhaps an iPhone?

  1. simdude

    Joined: Dec 1969

    0

    re: clive

    mum pretty much means the same here.

    Of course, in Apple's last letter that resulted in the new iPod announcements, the picture of music albums had a "Beatles" feel to them and the comment at the bottom seemed to be a Beatles reference. Of course, there was no announcement about adding Beatles to iTunes so it's possible the "mum" is a bit of deception. Perhaps this will be the Beatles library announcement.

  1. testudo

    Joined: Dec 1969

    0

    Re: mum

    "Mumís the word" means donít say anything, or "keep it Mum" means keep it quiet. If you no longer need to keep it quiet then you're probably talkingÖ

    Yes, but when it's said, its in context of something. You're not just keeping quiet, you're keeping quiet on something. Basically, they're just saying they're going to make public some secret. Which could be anything.

    That's how I read it, anyway.

    What Apple product would you use to talk with?

    Perhaps an iPhone?


    Yeah, but everyone was so sure that Apple was going to announce Beatles' music on the iTMS last week, because of the title of the invite (what, something like "The Beat Goes On") and the fact that the coverflow on the invite had an album from the Beastie Boys right before the center album.

    But you can't tell with Apple. Maybe they're coming out with an iMom. No longer do you need a real mom (or 'mum'), but you can use Apple's!

    Or maybe they're bringing back the 'Flower Power' iMac!

  1. testudo

    Joined: Dec 1969

    0

    Damnit simdude!

    That's what I said (yet in a more expansive post!).

    BTW, if it is the iPhone, will those Brits have to pay the same high-price for it at the outstart? And how many will hold off on it, wary of the normal 2-month price drop that the US purchasers got (and people keep saying is standard in the cell business).

    And how soon after its released in the UK before Apple gets sued over the non-user-replacable battery?

  1. MilMascaras

    Joined: Dec 1969

    0

    Doesn't Mum + Mom?

    My British GF always refers to her Mom as "Mum". Could there be a connection there?...

  1. Guest

    Joined: Dec 1969

    0

    mum

    reference to the Great Mother - Babalon/Crowley

  1. miawj

    Joined: Dec 1969

    0

    talk about insularity!

    --My British GF always refers to her Mom as "Mum".

    I know Americans are insular, milmascaras, but do they really need to be told that mom and mum are parallels? Please tell me that was intended as sarcasm, not enlightenment.

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