AAPL Stock: 118.03 ( -0.85 )

Printed from

Apple squeezing NOR flash supply?

updated 02:05 pm EDT, Mon September 10, 2007

Apple NOR Flash Squeeze

Demand for Apple products could be preventing mainboard makers from getting the flash memory they need for business, says a report from anonymous industry sources in Taiwan. Two higher-profile manufacturers of NOR flash memory, Spansion and SST, are said to have had their entire flash memory capacities filled with orders from Apple. Factories from Macronix and Winbond that are set to make the chips themselves will run at peak levels for "months" as a result, according to the claims. No definite end to the production increase is in sight and is expected to benefit companies that have recently increased their production levels, such as Macronix.

Unlike past reports, the purported insiders would not say which products had triggered the spike in NOR flash demand, though the information suggests general Apple products rather than a specific iPhone, iPod, or Mac model. NOR flash is typically much slower but more random than the NAND memory used for storage in portable media players and memory cards, making it suitable for firmware and other semi-permanent memory that needs only occasional rewrites.

Apple has also reportedly triggered a similar problem with NAND memory, using as much as one quarter of all stock for the iPhone as the now confirmed upgraded iPod nano, shuffle, and touch media players.

by MacNN Staff




  1. Beechlady

    Joined: Dec 1969



    these companies didn't FORESEE this? Maybe they should think TWICE before they blindly jump on the "Apple Wagon". Sounds like they got in over their heads?

  1. MiMiC

    Joined: Dec 1969


    Supply & Demand

    a) Taiwan always screams there is a supply shortage to spike prices.

    b) I'm sure Apple, in their agreement, made sure the supply was there prior to inking the deal.

    This is so they can raise prices on other non top tier players.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented