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Movie rentals coming (soon) to iTunes?

updated 03:30 pm EDT, Sat September 8, 2007

Apple preps movie rentals

Apple may be planning on bringing on movie rentals very soon, according new information found by a user when trying to report a problem about iTunes. In a screenshot taken by David Watanabe, the iTunes feedback/refund reporting system has severals options to report issues related to Movie Rentals -- specifically if you did not receive the movie, accidental purchase, content quality, duplicate purchase, wrong version, bad metadata, and other options were provided in the refund request menu. "I was trying to report a problem via iTunes, and this pop-up for selecting a reason contains some interesting/revealing strings," Watanbe wrote. "Looks like 'RentalMovies' will be coming to the iTunes store." Several users confirmed the presence of the options on iTunes, but the system appears to be down as of Saturday afternoon (PST).

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    But if they were 'coming soon', they would've been announced last week.

    And if you notice, all the 'problems' are not written correctly (except the first three). These seem more like they're coming more from the underlying software then the actual reasonings. And programmers are known for just throwing in options for every possible thing coming down the pike, so they don't have to keep adding them in when some feature becomes available (like the guys who run the support web site know before anyone else that rentals are coming 'real soon').

    As a reminder, I recall when some people starting cruising through a version of OS X and finding 'proof' that the PowerBook G5 was just around the corner.

    I guess they didn't know what corner, but it was just around the corner!

  1. estranged

    Joined: Dec 1969


    Coming, not soon

    I'm happy that video rentals are coming to iTunes. Video and Music are two very different things, and I can clearly see a case for video rentals vs Music.

    But look at how long it took ringtones to make it live. That was discovered in a very similar manner, and it was months before that feature (?) made it into iTunes.

  1. JackWebb

    Joined: Dec 1969


    movie rentals

    As long as it's on a per movie basis and I'm not subscribing to it, yeah, I've always wanted this done correctly. That way when more movies are HD or at least have 5.1 sound I won't feel as ripped-off for buying them without. It would also give a lot more reason to have the ATV.

    So this is either a master plan of Jobs or more likely just a strong possibility at any time. Sept 5 didn't touch video or the Apple TV at all as a subject so I think this could be announced anywhere from this week to February. I hope it happens.

  1. testudo

    Joined: Dec 1969



    What do you all think the chances of video rentals actually starting in another country besides the US? I'm thinking Canada's going to get them first, because Apple seems to overindulge Canadians with products and services...

  1. simdude

    Joined: Dec 1969



    Allow this through the Apple TV and I'll buy one. For that matter, I would even consider a subscription for TV shows.

    I have no desire to own a TV series, but would love to watch whenever I want. I use a DVR to achieve this, but would gladly pay a monthly fee to watch the shows I'm interested in.

    Maybe $5/month/show or something like that. Especially if I can get them HD. Since I would be "renting" these shows, the AppleTV could just download at night and get rid of old ones.

  1. Terrin

    Joined: Dec 1969


    Subscription please

    I actually hope it is both on a subscription and per movie basis. The pricing would have to be similar to Netflix or Blockbuster. However, those errors seem to relate to a per movie basis.

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