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Polk, Apple intro iTunes Tagging on HD Radio

updated 03:20 pm EDT, Thu September 6, 2007

Polk iSonic and iTunes Tag

Polk Audio today introduced the i-Sonic ES2, the second generation of its hybrid digital radio and iPod dock. The new device introduces a new feature in collaboration with Apple known as iTunes Tagging. Songs properly marked on HD Radio stations can be tagged by the radio and have the information sent to a docked iPod; when the iPod returns to its home Mac or PC, the tags create an automatic iTunes playlist with links to buy the songs directly from the iTunes Store. This gives audiophiles a new way to find new music and enjoy it immediately, Polk says.

No mention was made of which iPods would explicitly support the new feature, or whether iTunes Tagging would allow the iPod touch to flag and buy the songs itself through the upcoming iTunes Wi-Fi Music Store. Apple itself has not formally announced the tagging feature.

In line with the earlier i-Sonic, the device emphasizes sound quality with speakers that output audio in 360 degrees and with porting that enhances bass response. The dock will pipe video on fifth-generation iPods or newer through RCA and S-video connections and includes its own dual alarm clock that wakes up users to the radio or an iPod's songs. Headphone and auxiliary input connections are onboard the ES2, which should ship in October for $499.

by MacNN Staff





  1. petsounds

    Joined: Dec 1969


    i want real tagging

    iTunes is showing its age. I want tagging within iTunes on my songs, so that I can create more dynamic and granular filters. If iPhoto has it (albeit a poor implementation), why doesn't iTunes?

  1. testudo

    Joined: Dec 1969


    Re: Tagging

    I use the Grouping area to tag my music with keywords, then just make smart playlists to search for that. Nice and easy, and it let's me catalog better organize my albums from singles, live albums, greatest hit compilations, holiday music, etc.

  1. testudo

    Joined: Dec 1969


    But, really

    This gives audiophiles a new way to find new music and enjoy it immediately, Polk says.

    I'm sorry, but since when do 'audiophiles' buy lossy-compressed music from the iTMS?

  1. notehead

    Joined: Dec 1969


    testudo's right

    It's all a marketing game. Very few people can easily discern the difference between a well-made AAC file and the original, and even fewer find the difference to be significant enough that they would refuse to use AAC or mp3 files at all. But it's ridiculous to claim that any device can produce "audiophile" quality from such files, unless they are using the word in a more generic (read: bullsh|t) sense to simply mean "someone who loves music".

  1. Guest

    Joined: Dec 1969


    tagging on FM radio

    The online music service already have this service for most popular US based FM radio stations (no HD), you just need to send a text message with the station frequency, not as easily as pressing a button but still can be useful, more details here:

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