updated 05:40 pm EDT, Thu September 6, 2007
More iPhone purchases
In a flash poll conducted by SurveyU the evening of September 5, 1,000 college students reacted extremely positively to Apple's $200 price reduction on the iPhone. 11% of students surveyed now report that they will purchase an iPhone when their current cell phone contract expires, compared with 4% in August. While college students were initially cautious about the hype surrounding the iPhone, they have now seen how the iPhone performs -- a fact that when coupled with this price reduction, will likely result in a solid sales bump with an even bigger jump upon the next release. The surveyors report that when it comes to the iPhone, pricing is the key factor for college students, with 80% citing price as very important in their purchase decision in June, July and August. After the price drop, the importance of price has jumped to 90% among those who have not yet purchased an iPhone.
Analyst Shaw Wu recently issued a statement indicating that the iPhone price cut is positive for the Cupertino-based company, and that the move was necessary for Apple's success.
In an effort to subdue early-purchase customers angered over the price cuts, Apple's Steve Jobs today said he would offer previous iPhone customers a $100 store credit toward purchase of any product at an Apple Retail Store or the Apple Online Store,