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Apple introduces custom ringtones

updated 01:35 pm EDT, Wed September 5, 2007

Apple's custom ringtones

Apple chief Steve Jobs today introduced custom ringtones for iPhone owners during the company's special event in San Francisco. "We're going to ship a new version of iTunes tonight to support some new products," Jobs said. "The biggest new feature: ringtones." Apple's boss unveiled ringtones Apple-style, allowing iPhone users to create their own ringtones from any one of half a million songs available on iTunes. "Our ringtones are going to cost just $0.99 in addition to the song," Jobs told onlookers seated in the Moscone Center. "Here's how it works: When you plug in your iPhone a new column will pop up with bells that show how many songs you can make ringtones out of." Users can choose any segment up to 30 seconds long, and can fade in/out for smoother rings. "When you're ready to buy, push the buy button and for $0.99 you have a ringtone."

Jobs demonstrated two ringtones on-stage, and joked about assigning "Give Peace a Chance" by The Beatles to incoming calls from NBC -- the company which recently pulled its TV shows from Apple's iTunes Store and partnered with Amazon.com to offer its digital content instead.

Returning to Apple's own ringtones, Jobs offered a summary of the steps required to create and purchase ringtones.

"You can assign [any participating song] as your default ringtone, or to your favorite people when they call. Custom ringtone maker built in, over half a million participating songs, sync 'em right on your iPhone. We're going to turn this on next week. You'll need the new version of iTunes we're going to ship tonight. So that's the first thing today."

Coverage courtesy of Engadget.




by MacNN Staff

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Comments

  1. apple4ever

    Joined: Dec 1969

    0

    s**** That

    Why would I pay $.99 for a ringtone when I can do that for free?

  1. moldyapples

    Joined: Dec 1969

    0

    iToner

    I tried iToner from Ambrosia yesterday & it works great, even worked with a protected iTunes file .

  1. moldyapples

    Joined: Dec 1969

    0

    Do you have to use...

    ..."participating" iTunes songs? What about tunes you got from CDs, etc?

  1. Flying Meat

    Joined: Dec 1969

    0

    color me disappointed

    I am disappointed by this decision. I don't know who is responsible for pricing the custom ring tones, but if Apple did it on their own, I will be even more disappointed.

    :P

  1. Kees

    Joined: Dec 1969

    0

    let me get this staight

    I have to pay $.99 to trim a song I already own into a 30 second sound byte?

    that's got to be one of the dumbest business proposals I've ever heard.

  1. ZinkDifferent

    Joined: Dec 1969

    0

    Here's an idea, dorks...



    .. you're not being forced to HAVE to buy any ringtones. That's the wonderful thing about this thing ... if you know how to do your own ringtones, more power to you.

    The vast majority of users, though, do not know, and to those who have been asking for this kind of a solution, they will get to take advantage of it, and they will appreciate it.

    The price being set at $.99? Sadly, the market has set that price, considering that most people are willing and able to pay $1.50 to $2.50 and more for ringtones, makes Apple's $0.99 price very attractive.

    You kids should try living in the real world, for a change.

  1. testudo

    Joined: Dec 1969

    0

    Re: dorks

    But I thought apple was supposed to be all about changing the phone industry. Yet they more and more seem to do the same thing the Verizon's of the world do.

  1. ClevelandAdv

    Joined: Dec 1969

    0

    $1.99 ringtones?

    I have 10,000 songs, thousands of Garageband and Soundtrack Pro loops and thousands of sound effects. I am not going to pay to turn them into ringtones. I'll find a hack and do it for free.

  1. LemonPepper

    Joined: Dec 1969

    0

    re: re: dorks

    They ARE changing the phone industry. But why not fleece a few suckers on the way? Do you think Apple doesn't know that ringtone sales are a huge racket? Do you think Apple doesn't know about iToner?

    Side note. iToner does indeed work great, by the way. Totally worth the $15 registration. Take your CD, use iTunes to set the In and Out points of a track, then rip it to AAC, and drag it into iToner. It's sweet. I like how Ambrosia got this program out RIGHT before the ringtones announcement.

  1. moldyapples

    Joined: Dec 1969

    0

    Downloaded the new itunes

    and in my sleep-deprived state, i can't find anywhere to create ringtones. iToner it is, then.

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