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Disney Channel continues to back iTunes

updated 02:55 pm EDT, Fri August 31, 2007

Disney and iTunes

In the wake of NBC's announcement that it plans to pull its content from the iTunes Store and Apple's subsequent announcement that it would cancel the broadcaster's contract, other providers of for-purchase content available through iTunes have lined up to express their continued support and media availability. Disney Channel executives, for instance, say that not only will they continue selling their offerings through the iTunes store, but that ratings have never been higher than when shows were concurrently available through the service. The NBC spat stems from the fact that the broadcaster is upset over Apple's lock on sales schemes, particularly its resistance to altering prices, or bundling videos together to increase profit.

In an interview The Stage, Gary Marsh, president of entertainment for Disney Channel Worldwide, said that in the US its children's programs, including Hannah Montana and the Suite Life of Zach and Cody, regularly featured in the iTunes top 15 of programs sold on an episode by episode basis. "Concurrent with that, we've never had higher ratings. For the last five months prior to August, we've had our highest months ever. Clearly the availability of these programs [on iTunes] if anything is helping the linear channel," he said."

Apple's agreement with NBC ends in December. Since NBC would withdraw their shows in the middle of the television season, Apple has decided to not offer NBC TV shows for the upcoming television season beginning in September. "We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," said Eddy Cue, Apple's vice president of iTunes. "We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers."

by MacNN Staff





  1. ramallite

    Joined: Dec 1969


    Lined up?

    One company (Disney) hardly qualifies as "lining up"... But anyway, NBC is crazy for doing what it did.

  1. hayesk

    Joined: Dec 1969


    Re: lined up

    Disney owns ABC and Buena Vista studios. It's a big deal.

  1. MacnTX

    Joined: Dec 1969


    Yeah It Is Big

    In case anyone has forgotten, Steve Jobs is Disney's largest shareholder. Therefore, it's assured that programming from ABC, ESPN, Disney, etc, won't be leaving the iTunes Store...

  1. starwarrior

    Joined: Dec 1969


    Jay Leno

    Looks like good bash the front office at NBC material to me. Can anyone get to him or his writers.

  1. UberFu

    Joined: Dec 1969



    No s*** !!

    Disney owns ABC_

    Steve Jobs is the single leading Shareholder of Disney_ [and for those who don't know - Steve is the CEO of Apple]

    He is on the Board of Directors for Disney_

    All this is - is Apple indirectly patting themselves on the back_

  1. UberFu

    Joined: Dec 1969


    re: @hayesk

    Did anyone expect Disney to follow Universal or NBC ?

    This is like telling us that grass is green - the sky is blue - the moon orbits the earth_

  1. HighFolioLip

    Joined: Dec 1969



    "Concurrent with that, we've never had higher ratings. For the last five months prior to August, we've had our highest months ever. Clearly the availability of these programs [on iTunes] if anything is helping the linear channel," he said."

    Puff piece or not, it's hard to agrue with that logic.

  1. felixkunze

    Joined: Dec 1969


    The real point of this st

    I don't think the fact that the big Steve is the leading shareholder of Disney and the connotations thereof is the point of this story.

    The point is, Disney is enjoying higher ratings for their shows, no doubt highly contributed to by the availability of their content in iTunes.

    It would be interesting to see if NBC had an increase in ratings from putting shows on iTunes and when they do leave (their bad), what the ratings do. I think getting those statistics and shoving them in NBC's face might make them change their minds. But judging by their behavior so far, they don't seem to be able to see through their own misconceptions of the industry.

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