apple news/media reports

08/28/2007, 10:35am, EDT

Tuesday, August 28th

Apple forces YouTube to pull Leopard video

Though barely online for more than a day, the introduction video for the forthcoming Mac OS X Leopard has already been removed from YouTube. The clip displayed Apple's standard multilingual "welcome" message, but with the space theme Apple has been cultivating for the OS. Trying to visit the video link today results in an error message, indicating that the clip has been pulled due to an Apple copyright claim.

Apple has developed a reputation for hunting and removing leaked material, most recently purported images of a third-generation iPod nano, which are now absent from many other Mac news sites. Similarly, YouTube has become known for immediately pulling clips on corporate request, a process which it hopes to automate come September. In some cases, clips have been accidentally pulled despite being legitimate.


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Apple is just being Apple
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08/28, 11:20pm, EDT
They like to surprise people. Posting videos like this take their thunder away ... it's like opening Christmas presents on the 23rd, and then wondering why the 25th isn't fun.

People will keep posting these, and Apple will keep taking them down. Life will go on.
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