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AT&T pulls prior paper usage policy

updated 05:55 pm EDT, Wed August 22, 2007

AT&T's paper usage policy

AT&T today is sending out text messages to all of its customers, announcing that the company is reducing its paper usage by doing away with itemized data transfers. The move comes after a video surfaced on the Web of a young woman who received a 300 page phone bill from the cellular carrier in a box via the U.S. Postal Service. The video, which quickly became popular among internet viewers, soon found its way into the hands of major news networks like CNN and Fox News. Apple still holds a massive lead over its competition in the digital music player market, spurring environmental groups like Green Peace to pressure the Cupertino-based company to set an example for other companies that may follow in its footsteps. While Apple itself is not responsible for AT&T's prior paper usage policies, environmental concerns about the cellular carrier could reflect badly on the iPhone and its maker as a result of the now popular video that shows an iPhone as well as the accompanying bill.




by MacNN Staff

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Comments

  1. yticolev

    Joined: Dec 1969

    0

    tie in to Apple?

    Gee, textbook example on how to make any news item relate to Apple!

  1. climacs

    Joined: Dec 1969

    0

    postage for 300 page bill

    I wonder how much postage AT+T had to pay for to send a 300 page bill!

  1. iChick

    Joined: Dec 1969

    0

    Lots of Free PR

    This kept Apple and the iPhone in the news just that much more.

  1. malax

    Joined: Dec 1969

    0

    prior paper usage policy

    What a confusingly written article and headline. For one thing the use of the word "prior" is redundant since it's being "pulled." And what is a "paper usage policy"? I assumed the article was about some strange AT&T policy to require employees to re-use paper in their day-to-day work. Oh well, at least it's got that oh-so-tangentially Apple tie-in to put this on our radar. I wonder how AAPL will react when the market opens.

  1. malax

    Joined: Dec 1969

    0

    ah nevermind

    I went and watched the YouTube video it does bring Apple into the picture front and center, even using the music from the iPhone ad. So it's not MacNN that's making the Apple/iPhone connection; it's part of the the story.

    The other part of the story is that this woman sends, on average 35,000 text messages a month. That's where the long listing is coming from. One might infer from the video that the bill is listing Web sites visited or something else, but it's strictly calls and text messages. Her bill was something like $270 so the $10 for shipping the bill wasn't THAT outrageous. But her point was "sign up for ebilling" which is a good one.

  1. testudo

    Joined: Dec 1969

    0

    Thank god!

    You know, in the old days, we'd just have to read a story about a 300 page phone bill, and imagine how big it was. Now we get to see video of a 300 page phone bill! Man, technology is great, isn't it!

  1. jimothy

    Joined: Dec 1969

    0

    re: tie in to apple

    This is an article about iPhone bills. I think the tie in to Apple is quite obvious.

  1. Eriamjh

    Joined: Dec 1969

    0

    Ridiculous

    The sad part is the bill simply said "Data access" with the time and the charge of $0.00 ove and over and over.

    It's not like it was a list of websites or files.

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