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Survey: Apple surging, Dell slumping

updated 04:15 pm EDT, Tue August 21, 2007

"Halo effect" in swing

According to ChangeWave's latest consumer PC survey - conducted August 1-8, 2007 - the massive impact of Apple's "halo effect," spurred by consumer interest in the iPod and more recently the iPhone, is resulting in a measurable sales increase and an increased propensity for consumers to consider Macs as their next computers. The survey of 3,665 ChangeWave Alliance members began by asking those who bought a computer in the past 90 days which manufacturer they had bought it from. The survey then asked those planning to buy a computer in the next 90 days which manufacturer they'd be buying from. Based on the results, Apple portable sales have surged to a new all-time high over the past 90 days - up from 12 percent in June to 17 percent currently - an "unprecedented" 5-point move.

Apple desktop sales were more stagnant at 7 percent (down one point). However, a total of 28 percent of respondents who plan to purchase a laptop say they'll get a Mac. Another 23 percent say they'll buy an Apple desktop - up 1 point from the previous survey.

Meanwhile, Dell has taken a huge hit in both past-90-days sales and planned purchase figures. 30 percent of purchasers say they bought a Dell desktop in the past 90 days, representing a 7 point drop for Dell since June. Dell laptop purchases (24 percent) have fallen 4 points to a new all time low. Planned Dell desktop purchases stand at 31 percent, falling 5 points to a new all-time low.

In terms of customer satisfaction, a staggering 86 percent of those who bought an Apple computer over past 90 days report being "Very Satisfied" with their purchase, by far the highest of any manufacturer. Meanwhile, Dell is dead last among PC makers when it comes to customer satisfaction with only 44percent of those who bought a Dell over the past 90 days report being "Very Satisfied" with their purchase, down 9 points since June.




by MacNN Staff

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Comments

  1. Beechlady

    Joined: Dec 1969

    0

    Dell ranks last because..

    Dell's products and service IS horrible. I ordered a Dell for my husband 5 years ago (huge mistake) and it was supposed to come with a free CDRW upgrade. I said "ok". When it came, the old drive (still in the machine) was disconnected to make way for the new one.....only one of them worked. DUH. It was VERY stupid. It's NEVER been able to burn a CD.

  1. jeph4e

    Joined: Dec 1969

    0

    Of course

    A laptop is seen by other people whereas a desktop usuallys sits under your desk thus sleek designs only pleases your shoes...

  1. boffodennis

    Joined: Dec 1969

    0

    You had to expect this...

    Mike Dell should just sell the company and give the money back to the investors.

    Their product is bad, and their customer service is worse. I have never heard of anyone having a positive experience with Dell; I'm sure someone has had a positive experience, but the only ones I've heard about have been bad.

  1. Herod

    Joined: Dec 1969

    0

    my brother-in-law....

    got his first tower from DELL about 6 years ago....i remember having to open the case up and look for a s**** that was stuck in a case fan that had fell from... where, we didnt know.

    luckily we heard the rattling just after pulling it out of the box, fresh from Michael Dell and company.

    i felt bad for my bro, after him telling me , "I should have got a computer like yours" (Quicksilver 2001)

  1. unity@mac.com

    Joined: Dec 1969

    0

    The truth is....

    The truth is almost all companies go through this at some point in history. To be fair, Apple did, HP did, Ford did. I am not saying Dell is innovative or anything but I bet they turn around like Ford has and Apple did. If not, they will become the next Gateway.

  1. Tanker10a

    Joined: Dec 1969

    0

    Dell illiteracy...

    I recall needing a PC Laptop for my real estate business. At the time I elected to purchase a Dell because my Powerbook Mac cannot access my local MLS. One of my specific request consisted of a PCMCIA access. Subsequent to placing the order, I called DELL back to verify that my laptop will ship with the PCMCIA component. Subsequent to speaking with three different customer representatives from DELL, not one of them could confirm the accuracy of the order. When I asked to cancel the order, the order had already shipped and was instructed to refuse the delivery. Then it took DELL 90 days to refund my credit card because they could not find the computer. They still charged me for shipping. Eventually I purchased a very well built Compaq Pressario at a local SAMS store and I have just sold it for almost what I paid for it because I can do all my real estate activities now on my MacBook Pro. I have just started receiving calls from other realtors who want to migrate to the Mac from their PCs; particularly DELL users. Hard to believe all these people are still buying DELL stuff. Has anyone seen their TV Ads lately?!?

  1. testudo

    Joined: Dec 1969

    0

    Wow

    Couldn't you just look at sales numbers, instead of an all-too scientific survey?

  1. hokizpokis

    Joined: Dec 1969

    0

    apple lust

    I was in seattle last week and visited the mac store in the Bellevue mall, to my suprise the place was mobed and the genious bar line was quite long... i've seen similar activities in other apple stores so it doesn't suprise me that apple is surging, I don't know of any other laptops with lighted keyboards either. As for dell all I can say is if they sold computers that were not low price leaders and had tech support people that could actually understand english they might have a chance but they don't. what I find hilarious is that people actually pay for an old operating system like vista which is just xp with some attempt at security and it represents quite a large chunk of the typical cost and is a major headache for most users. It's no wonder that so many have been frustrated with running windows without a team of IT staffers at home to assist. don't be suprised if apple one day is the king of the computer world either, but don't expect lots of happy press for apple because along the way apple must step on many toes and many companies have aligned themselves with the old monopoly enterprise and changing thier tune is well much harder then cleaning a virus off the windows registry keys, kind of like teaching a dead dog new tricks...

  1. testudo

    Joined: Dec 1969

    0

    Re: apple lust

    I was in seattle last week and visited the mac store in the Bellevue mall, to my suprise the place was mobed and the genious bar line was quite long

    Is having a long line at the genius bar a 'good thing'?

    what I find hilarious is that people actually pay for an old operating system like vista which is just xp with some attempt at security

    Apparently you've no idea what Vista is (doubt you've even used it). If Vista were just XP with a slap of security, it (a) would be more likely to run a lot of older apps that it can't run now, and (b) wouldn't be as secure as it is (unless you've heard of all these security vulnerabilities and virii that are breaking in through the OS, but I haven't seen any mention of them around here). Vista's basically a whole new rewrite of the OS. Thus all the compatibility issues (just like OS X from the OS 9 days).

    Oh, and did you know that with your new mac, you're getting a copy of 10.2 with a shiny coat and a couple of new 'features' in it?

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