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Liz Claiborne to wedge way into gadgets

updated 04:25 pm EDT, Wed August 15, 2007

Liz Claiborne gadgets

In an abnormal strategy, fashion producer Liz Claiborne has announced plans to make electronics gear targeted at women. Reuters writes that the Accessories line should launch in Best Buy stores in October, and consist of holders for virtually every purpose, from bags and sleeves for laptops to cases for cameras, phones and media players. Prices for some of the products may be as low as $25, but reflecting Claiborne's status as a "premier" fashion house, the upper limit of the line should reach $200. Only 250 Best Buy stores are currently set to carry Accessories items.

by MacNN Staff




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