updated 03:55 pm EDT, Thu August 9, 2007
Ford Sync Price Info
Ford today confirmed launch and price information for its Sync in-car audio system for portable media devices. The in-car audio system will be available for 12 Ford, Lincoln, and Mercury car models at a price of $395 and is based on Microsoft technology that uses voice recognition, the steering wheel, or center column controls to control playback of iPods and Zunes without requiring a bulky external adapter. The system is intelligent enough to drill down towards individual albums and songs, Ford says. Built-in Bluetooth will also pair with most any cellphone to enable hands-free calling.
Ford has not said whether Sync will be available separately from the cars themselves, which should be available over the course of the fall in 2008 model year cars and will typically require that the media link be checkmarked as a factory-installed option.