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Ford prices Sync car audio for iPods and Zunes

updated 03:55 pm EDT, Thu August 9, 2007

Ford Sync Price Info

Ford today confirmed launch and price information for its Sync in-car audio system for portable media devices. The in-car audio system will be available for 12 Ford, Lincoln, and Mercury car models at a price of $395 and is based on Microsoft technology that uses voice recognition, the steering wheel, or center column controls to control playback of iPods and Zunes without requiring a bulky external adapter. The system is intelligent enough to drill down towards individual albums and songs, Ford says. Built-in Bluetooth will also pair with most any cellphone to enable hands-free calling.

Ford has not said whether Sync will be available separately from the cars themselves, which should be available over the course of the fall in 2008 model year cars and will typically require that the media link be checkmarked as a factory-installed option.

by MacNN Staff




  1. jarod

    Joined: Dec 1969


    Makes perfect sense

    s*** car partners with s*** producing company. Perfect marriage.

  1. wings_rfs

    Joined: Dec 1969



    Microsoft voice recognition???? In a car???? Remember the demo not too long ago where the MS guy on stage couldn't get the voice recognizer to type out anything he said correctly? And they want to put this in a car? Can you imagine, you say "Next track" and the cruise control engages at 97 mph. Not that I buy Fords anyway, but I do meet them coming at me on the highway. They should put a flashing yellow light on the top of every Ford equipped with his, so I'll know.

  1. MrVent

    Joined: Dec 1969


    Great mod

    That would be really cool... Voice recognition was somewhat a science fiction back at then... I wonder if I can get it on my 2001 Ford F150 SVT Lightning...

    This truck is somewhat of a contradiction, I must admit. It's nowhere near as useful as a "real" truck, and doesn't handle anything like a "real" sports car. But, it's an awful lot of fun, and quite reliable so far.

    I should mention that I do not own this truck -- my girlfriend received it for a graduation present, courtesy of his parents and I. It was his dream truck, and he's quite happy with it.

    The ride is somewhat stiff, but generally smooth enough for comfort. The interior is typical Ford -- ergonomics and materials are not all they could be, but not terrible, either. I must say that I have never sat in a truck that is so comfortable.

    Handling is much better than any truck I've ever driven. It lacks that disconnected, floaty feeling of any large vehicle. It's still a big heavy truck, no doubt about it, but it's a sports car of a truck. As I said, a contradiction!

    The engine is something else. Huge power, enormous torque. If you like the sound of a big bellowing V8, you'll love the sound of a Lightning.

    We've taken it on a few long road trips. This is just about the perfect vehicle for that, believe it or not. Fast ford lightning performance parts, powerful, comfortable, and nice and high of the ground. I was pleasantly surprised how well it did over long distances.

    Around town? Well... If you live in the country, you know about guys and their trucks. Everyone stares, since there don't seem to be many of these around. Must be good for the girlfriend's ego!

    Gripes? Nothing you wouldn't expect, I suppose. It sucks down gas like there's no tomorrow, and I have a feeling it'll need new tires (which cost a fortune!) before too long. Massive torque + 25 year old guy = big smoky burnouts, which just kills the tires! Definitely not something I'd buy for it's utility either, if you know what I mean. As you'd expect, it's very twitchy in the rain, and when it snows he'll be commuting in my Subaru, I'm sure.

    Overall, my girlfriend really loves it, and I like it enough, too. If you like trucks, but want a sports car, and can't decide -- think about a Lightning. It's quite the fun, somewhat quirky vehicle.

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